DEREK BARKA
MEET DEREK
PARTNER, CHIEF TECHNOLOGY OFFICER
As Chief Technology Officer at SilverTech, Derek defines and drives the agency’s technology vision—helping clients harness data, digital platforms, and emerging technologies to solve complex business challenges and build meaningful, lasting customer relationships.
Known for finding solutions to the toughest and most complicated technology challenges, Derek combines innovation with deep expertise across enterprise architecture, cloud infrastructure, custom development, and big data. He brings a security-first mindset and a sharp focus on privacy and compliance, enabling organizations to build secure, scalable, and future-ready digital ecosystems.
Derek serves as a strategic adviser to both SilverTech’s technology partners and clients. He works closely with platform providers—often consulting on product roadmaps—to ensure solutions align with real-world business needs and deliver maximum value. He also helps client organizations develop and execute digital roadmaps that make the most of their existing systems and data, integrating legacy technologies with modern platforms where and when it makes sense to drive growth, stay competitive, and support long-term success.
Throughout his career, Derek has played a key role in shaping the tools and platforms that power modern digital marketing. He is a recognized authority and thought leader in the martech space—recently named a Kentico MVP and Progress Sitefinity Champion. Derek holds numerous certifications, including Kentico Developer, Kentico Marketer, Sitefinity Developer, and Sitecore Developer.
Level Up Your Ad Game: Meta Features to Customize Your Campaigns
11/13/24
Meta, like most social media platforms are always making updates and changing up the game by offering advertisers new tools to refine their campaigns and achieve better results. Let's dive into some of the latest features that can help you customize your Facebook and Instagram ads in order to better captivate your target audience.
Enhanced Ad Customization
- Dynamic Creative Optimization (DCO): This dynamic feature enables advertisers more flexibility with their creative and could increase efficiency for design. By creating multiple variations of your ad creative, including images, headlines, and descriptions, Meta's AI will automatically test different combinations to determine the most effective version for your audience.
Creative Setup
- Site Links: Create sitelinks to highlight additional pages within your ad. These additional links appear below your main ad copy, directing users to specific pages of your website. This can help you drive more traffic to desired content and increase conversions.
Advantage+ Creative
- Visual Improvements: Meta's AI can automatically adjust the aspect ratio of your ad images and videos to fit different placements and screen sizes, ensuring optimal visual quality across devices.
- Text Improvements: Meta's AI can dynamically adjust the placement of your primary text, headline, and description to optimize performance. By testing different text combinations, the AI can deliver highly personalized messages to each user.
By leveraging these Meta features, you can create more engaging and effective ad campaigns. Remember to test and iterate to find the best strategies for your business.
Do you have any questions about these new Meta features or want to discuss how to implement them in your campaigns? Contact us today!
