ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
How Can Digital Agencies Help With Merger and Acquisition Success?
8/13/24
The Value of Digital Agencies in Mergers and Acquisitions (M&A) Success
An expert digital agency can bring a unique perspective and skill set to a pending or post M&A process. These partners can work with marketing leaders to help navigate the complexities of merging or reimagining digital identities, marketing strategies, websites, data, tracking and KPIs, ad campaigns and much more. The goal with engaging a digital partner in this process is to retain optimal customer/member experiences (and also maintain employee sanity!) through what can be a tangled process when you merge two brands/cultures.
Here's How a Digital Agency Can Help During This Process:
Brand Consolidation and Identity
- Working with client stakeholders to develop a unified brand identity that resonates with the combined customer base.
- Creating a plan to deliver a consistent identity across all digital touchpoints.
- Conducting brand audits and gap analysis to identify areas for improvement.
Website and Digital Asset Management
- Consolidating websites and content management technology into a cohesive digital experience.
- Migrating content and data efficiently while preserving critical information.
- Optimizing website performance and user experience to ensure a seamless transition for customers.
- Implementing a robust digital asset management (DAM) system to centralize and manage all digital assets.
- Implementing Google Analytics 4 (GA4) to track website performance and user behavior.
- Establishing key performance indicators (KPIs) to measure ongoing brand awareness and success of the merger.
Technology Assessment and Integration
- Assessing the existing technology infrastructure and identifying areas for improvement.
- Selecting and implementing the right CMS platform to support the combined organization's needs.
- Integrating disparate systems and data sources to create a unified view of the customer.
- Ensuring compliance with industry regulations and security standards.
- Training both teams on new technology adaptations.
Customer Experience (CX) Optimization
- Conducting thorough customer journey mapping to identify pain points and opportunities for improvement.
- Personalizing the customer experience based on individual preferences and behaviors.
- Implementing advanced analytics to track customer interactions and measure the impact of changes.
- Leveraging data insights to drive continuous improvement and innovation.
- Creating customer-facing interactive tools that onboard new customers and show value of the newly combined organization.
Web and Hosting Security
- Conducting thorough security assessments of existing platforms.
- Ensuring compliance with data privacy regulations (e.g., GDPR, CCPA).
- Auditing and addressing WCAG ADA accessibility and site performance.
- Implementing disaster recovery and business continuity plans.
Communication - Internal and External
- Providing training and support to employees and customers throughout the transition.
- Communicating the benefits of the merger and the new digital experience to customers.
By partnering with an experienced, trust-worthy digital agency, a well-executed digital transformation can strengthen the combined organization's brand, increase customer loyalty, and drive long-term growth.
If you’d like more information on how SilverTech has helped organizations through a merger or acquisition, please contact us and we’d be happy to share them with you.
