AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
Digital Marketing Services Backed with Empathy
1/29/25
Empathetic Website Development
In today’s digital landscape, creating a website that resonates with its audience is more important than ever. This is where empathetic design comes into play. Empathetic design is a well-established concept that emphasizes understanding users of a website by anticipating their needs, preferences, and pain points. As we dive deeper into the world of web design and development, we must also consider another critical aspect: the experience of content managers and marketers who maintain these sites.
Understanding Empathetic Design
Empathetic design focuses on the end user, crafting experiences that are intuitive and user-friendly. It’s about designing for the audience that will be interacting with the website. This approach ensures that the navigation is seamless, the content is engaging, and the overall user journey is smooth. In a world where user experience can make or break a brand, empathetic design is not just a bonus; it is a necessity.
The Bigger Picture: Content Managers and Marketers
While the focus on users is vital, it’s equally important to consider those behind the scenes—content managers and marketers. These individuals are responsible for keeping the website up to date, engaging visitors, and analyzing performance metrics. However, many web development agencies overlook their needs during a project, leading to frustration and inefficiencies.
This is where we need to shift our perspective. Empathetic design must extend beyond just the user experience to encompass the workflows of the teams managing the website. After all, a beautiful website is only as effective as its ease of management.
SilverTech’s Approach: Empathetic Development
At SilverTech, we believe in a holistic approach to web development—what we like to call empathetic development. Our strategists take the time to understand how our clients operate in their day-to-day jobs. We engage with teams to learn about their skill sets, preferences, and challenges. This insight allows us to tailor our development process to ensure that managing content is as straightforward and efficient as possible.
By integrating tools and features that align with a team’s existing workflows, we enable marketers and content managers to do their jobs more effectively. This not only boosts productivity but also enhances job satisfaction, as teams can focus on strategy and creativity rather than grappling with cumbersome website processes.
Conclusion
Empathetic website development is about more than just the end user; it’s about fostering an environment where both users and content managers thrive. By prioritizing the needs of all stakeholders, we can create websites that not only look good but also function seamlessly for everyone involved. At SilverTech, we are committed to this philosophy, ensuring that our clients are empowered to succeed in their digital endeavors.
