AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
Jeff McPherson Earns 2024 Business Excellence Award!
10/2/24
SilverTech is excited to announce that our Chief Digital Officer, Jeff McPherson, has been chosen as one of NH Business Review’s Business Excellence Award recipients for 2024 in the technology category. This recognition highlights Jeff’s and SilverTech’s commitment to delivering and developing innovative, modern, and impactful digital solutions for our clients.
NH Business Review’s Business Excellence Awards is an annual awards program that recognizes the achievements of business owners and operators in New Hampshire. Since 2003, NH Business Review has been honoring the imagination, industriousness, innovation and achievements of business owners and operators in New Hampshire.
With over 20 years of experience, Jeff delivers agency leadership to drive outcomes that help organizations connect with their audiences and leverage technology for growth. As Chief Digital Officer and partner at SilverTech, he spearheads strategic digital transformation efforts, ensuring marketing and technology services are seamlessly integrated to deliver impactful results for businesses in industries like manufacturing, utilities, financial institutions, and healthcare.
Jeff has deep roots in the granite state with his commitment to better our communities. Jeff is a regular speaker and thought leader in the digital marketing industry. He is also a community advocate, has been involved with numerous NH nonprofits, and currently sits on the American Red Cross of New Hampshire Board of Directors. He is a Manchester Leadership and New Hampshire Leadership graduate and holds numerous business certifications.
“I want to extend a heartfelt thank you to our partners, clients, and stakeholders for your unwavering support, trust, and collaboration has been instrumental in our success. To my incredible team at SilverTech, your creativity, perseverance, and commitment to excellence have made this award possible.” Jeff McPherson, Chief Digital Officer, and Partner at SilverTech.
This prestigious award is a reminder to continue our journey of making a meaningful impact in the technology sector and beyond.
Congratulations Jeff!
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