AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
SilverTech Awarded Digital Experience Project of the Month by Progress Sitefinity
8/1/24
Bedford, NH., Aug 1, 2024 – SilverTech, a national digital experience agency, has been awarded Digital Experience Project of the Month by Progress Sitefinity. This accolade recognizes a digital project built on Sitefinity that harnesses technology to provide the best customer experience, with SilverTech’s F&M Bank project being the first acknowledged in the program.
Experts at SilverTech were tasked with delivering an aesthetically pleasing website that also allowed space for the company to continue to grow over the next few years. Capitalizing on Sitefinity’s advanced CMS (Content Management System) features, SilverTech successfully improved engagement and increased conversions, users, and sessions significantly.
Sitefinity Insight was utilized to deliver personalized content to users, highlighting recent programs and accounts with custom modules and centralized content. The F&M Bank website project highlights SilverTech’s expertise in digital experience and Sitefinity’s capabilities in customizations which together, brought the brand to life.
SilverTech's Partnership with Progress Sitefinity
SilverTech is a Premium Progress Sitefinity Partner and has established extensive technical knowledge across the Sitefinity framework. SilverTech has been recognized as the Progress Sitefinity Partner & Digital Agency of the Year and the 2023 Sitefinity Partner of the Year distinction for all North America. With the help of 2 Sitefinity Champions and over a dozen certified Sitefinity developers and marketers, SilverTech experts have developed and launched 40+ projects using the Progress Sitefinity platform.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
