AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
SilverTech Wins Major MarCom Awards
11/19/24
Bedford, N.H., Nov 19, 2024 - SilverTech, a national digital experience agency, has been recognized by the MarCom Awards for its work on several projects in 2024. SilverTech’s work on the NH State Parks and Forvis Mazars websites has been named 2024 Gold Winners, a top-tier recognition that honors projects that go above and beyond industry standards, setting a benchmark for excellence in marketing and communications.
Also receiving recognition, the Visit NH and New York Proton Center sites have earned honorable mentions for demonstrating notable creativity, impact, and skill.
The MarCom Awards honor excellence in marketing and communication, recognizing the creativity, hard work, and generosity of industry professionals. Since 2004, this prestigious international competition has celebrated outstanding achievements in print, web, video, and strategic communications. Administered by the Association of Marketing and Communication Professionals (AMCP), entries are evaluated for their innovation, effectiveness, and impact, celebrating the best in marketing strategies, campaigns, and content across industries.
SilverTech’s MarCom achievements signify its dedication to not only meet but exceed client expectations in its strategies and creative execution.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
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