AORN

Services we provide:

  • Digital strategy
  • Website data tracking & analysis
  • Website design & development
  • Progress Sitefinity implementation


About AORN

AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.

 

The Process

SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.

DOWNLOAD FULL AORN CASE STUDY

RESULTS

32%
Increase in sessions
28%
Increase in user engagement
82%
Increase in organic search traffic

Why Progress Sitefinity is a Great Choice for Authenticated Portals

3/6/25

In the crowded landscape of Digital Experience Platforms (DXP), many businesses assume that being in the Leader quadrant of Gartner’s Magic Quadrant is the ultimate measure of success and other quadrants don’t matter. However, for organizations looking for an agile, cost-effective, and easy-to-use solution, we find Progress Sitefinity's placement as a Niche Player impressive.

Unlike Leader quadrant solutions, which often come with higher total cost of ownership, long implementation cycles, and steep learning curves, Gartner’s 2025 Magic Quadrant report for the DXP market indicates that Sitefinity is a powerful, scalable, and intuitive platform without unnecessary complexity. This makes it an ideal fit for mid-market and enterprise businesses that need an authenticated customer or partner portal—without the delays and costs that often come with higher-tier DXP platforms.

Sitefinity’s Position in the Magic Quadrant Matters

Gartner’s 2025 Magic Quadrant for DXPs evaluated 17 vendors, each with strengths and weaknesses. While many of the "Leaders" in the report focus on massive enterprise-scale solutions with extensive customization options, they also come with higher licensing fees, more costly development resources, and ongoing maintenance that can eat into ROI for years.
By contrast, one of the reasons we’ve chosen to partner with Sitefinity is that it offers a flexible and efficient alternative that delivers real value to businesses faster. Here’s how:

Lower Cost of Ownership – Compared to high-end DXPs, Sitefinity offers robust features without excessive licensing fees, making it a cost-effective choice for organizations that want to maximize ROI quickly.

Faster Time to Value – The platform is known for rapid implementation and ease of use, allowing businesses to get up and running faster. We’ve accelerated the time to market and time to value even further by developing industry-specific, preconfigured modules and widgets that can trim months off development cycles. 

Simplified User Experience – easy to use and gets better and better with each release.

Scalable and Flexible – Whether it’s a customer portal, partner portal, or a full digital ecosystem, Sitefinity integrates seamlessly with CRM, ERP, and payment systems, making it adaptable to business needs. That’s why our strategists and developers especially love it for custom portal solutions.

SilverTech: A Proven Sitefinity Partner for Portal Development

As Sitefinity’s Digital Agency Partner of the Year for two consecutive years, SilverTech has helped businesses build and customize authenticated portals that improve customer engagement and streamline operations. Unlike other agencies that leverage Sitefinity solely as a CMS, SilverTech’s advanced engineering teams have extended Sitefinity’s capabilities across many companies’ entire ecosystems. Successfully integrating Sitefinity with CRM, MA, ERP, Commerce, and other business functions, we have created secure, integrated, and high-performing digital experiences.

Here are a few Sitefinity capabilities that make it an excellent choice for portal development:

  • Personalization – Deliver tailored content based on user roles and behavior.
  • Integrations & API Connectivity – Easily connect with CRMs, ERPs, and third-party systems.
  • Secure Self-Service – Enable secure logins, account management, and transactions. The Sitefinity product line is SOC2 and SAMM certified and offers HIPAA and GDPR compliance.

Portal Site of the Year: Palmer Gas & Oil

A great example of Sitefinity’s value in action is SilverTech’s work with Palmer Gas & Oil. Palmer needed a modern, user-friendly customer portal to replace an outdated system that was frustrating for users. SilverTech developed a custom Sitefinity-based portal that:

  • Improved Self-Service Options – Customers can easily manage their accounts, pay bills, and request service without needing customer support.
  • Integrated Seamlessly – The portal connects with BlueCow CRM and QualPay for automated transactions and streamlined business operations.
  • Increased Efficiency – By reducing friction in the customer experience, Palmer Gas & Oil saw improved customer satisfaction and fewer manual processes for staff.

Progress Sitefinity 2023 website portal of the year badge

Final Thoughts

Sitefinity’s placement as a Niche Player validates that the platform can and will deliver for businesses that want a powerful digital experience without unnecessary costs and complexity. As Partner of the Year, SilverTech knows how to turn Sitefinity’s capabilities into true business value for our customers.

If your organization is looking for a smarter, more cost-effective way to improve digital experiences or build customized customer/employee portals, let us know and we’d be happy to help.


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