Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
How Geofencing Can Deliver Personalized Experiences and Maximize Your ROI
By: Lindsay Moura | 3/19/25
Geofencing is a powerful ad targeting option that offers personalized ways for brands to connect with their audience based on real-time location data. By setting up virtual boundaries around specific geographic areas, brands can deliver personalized ads to users' mobile devices the moment they enter or exit those zones. This allows businesses—such as retailers, restaurants, and financial institutions—to engage potential customers in a highly relevant and timely manner, enhancing their overall experience with that brand.
While geofencing unlocks exciting possibilities for personalized experiences and location-based marketing, the implementation of it requires careful consideration including ad channel selection and associated costs.
Let’s dive into how to navigate these factors so you can make the most out of your advertising dollars.
Maximize Reach with Geofencing
Choosing the Right Advertising Channels
Not all digital platforms offer the same level of geotargeting precision, so businesses should strategically channels that align with their needs and goals. Some platforms like many programmatic vendors support highly specific targeting, while others such as Meta (Facebook and Instagram) work best for broader geographic areas (especially if your organization is within a regulated industry such as healthcare, financial services, and others). By leveraging a mix of channels—such as mobile apps, social media, and programmatic advertising—you can maximize your reach and ensure your ads are visible to the most relevant audience.
Optimizing Consumer Engagement
Crafting well-timed, relevant, and non-intrusive messages ensures that consumers find value in the ads rather than seeing them as disruptions. Marketers who focus on personalization and strategic timing of their targeted geofence ads can significantly enhance user interaction and brand perception.
Strategic Budgeting for a Strong ROI
Smart Investment in Setup and Maintenance
While launching a geofencing campaign requires an initial investment, businesses can optimize costs by partnering with the right advertising platforms and automation tools. Continuous monitoring and data-driven optimizations help ensure that campaigns remain efficient and cost-effective, delivering maximum return on investment.
Balancing Cost with Precision
Geofencing enables businesses to target high-value locations, making every ad impression count. Competition for prime locations (such as major metropolitan areas and cities such as Chicago, Times Square, and Las Vegas) can drive up costs, so be sure to refine your targeting strategies to focus on areas with the highest conversion potential for you. A well-planned bidding strategy ensures that regardless of your budget, you can compete effectively, even in those high-traffic locations.
Optimizing Ad Placement and Frequency
Finding the right balance between ad visibility and audience experience is key to geofencing success. Thoughtful ad placement strategies can help you reach customers without overwhelming them. Be sure to analyze engagement patterns throughout the duration of a campaign and fine-tune the ad frequency to maintain interest while also preventing ad fatigue. It is all about creating the sweet spot of strong ad visibility and market saturation without becoming an annoyance.
Proven Success
At SilverTech, we work with our clients to develop and executive strategic marketing campaigns, often incorporating geofencing as part of the strategy.
For example, an organization wanted to reach individuals attending a conference at a highly trafficked convention center.
- The Challenge: Minimize wasted spend and only target relevant attendees of the conference.
- The Approach:Set up ads geofence targeting the convention center while also laying on other custom audience parameters to ensure we were only reaching individuals who were attending the 4-day conference.
- The Results: Generated over 1.1K clicks on the digital ads with an above average click-through-rate (CTR) compared to other media.
Conclusion: Unlocking the Full Potential of Geofencing
Geofencing can be a game-changer for businesses looking to connect with consumers in real-time based on their location. By delivering relevant and timely ads, brands can enhance customer engagement and drive conversions. While there are considerations regarding platform reach and budgeting, businesses that approach geofencing strategically can maximize its benefits.
With a well-planned approach, geofencing becomes a highly effective tool for many industries such as retail, financial services, and local businesses. By leveraging its strengths and addressing its challenges proactively, you can create impactful, location-based advertising campaigns that drive measurable success.
Need help crafting the right geofencing strategy? Need an advertising partner to manage this type of campaign or other ad campaigns? Learn more about our advertising services and contact us to get started.