MERCURY

Services we provide:

  • Kentico implementation
  • Digital strategy
  • Data integration
  • Information architecture
  • Website design & development

ABOUT MERCURY

Mercury is known for its reliability and attention to detail in transporting sensitive products. The company has served over 700 clients, shipping items ranging from medical devices to diagnostic testing kits in a fashion that is stress free and reliable for the customer. When Mercury hit roadblocks that indicated an outdated CMS, the team turned to SilverTech for a full website redesign. Being customer obsessed and focused on relentless improvement, Mercury would not settle for anything less than perfection. 

THE PROCESS

Expert Kentico developers at SilverTech got to work creating and improving widgets, site search and forms. The developers also ensured that content deployment and migration would be efficient and seamless to create a better experience for both employees at Mercury and users at home. Developers at SilverTech versed in CMS education and training also ensured that Mercury’s staff was trained in and understood how to build and design on Kentico. Additionally, SilverTech implemented out of the box Kentico CMS Site search and provided recommendations on how the site search could function for optimal customer experiences as well as any third-party systems that Mercury may require.

CHALLENGES

  • Poor SEO 
  • Outdated UI/UX 
  • Difficult sales tracking 
  • Poor navigation
  • Slow load times

DOWNLOAD FULL MERCURY CASE STUDY

THE PROJECT WAS COMPLETED IN A QUICK TIMELINE

The new Mercury site showed huge improvements in functionality as well as customer satisfaction. With Kentico, the site’s navigation has become much more user-friendly, and customers can navigate to relevant information quickly and easily. Load speeds have also improved. 

RESULTS

In the first two and a half months since the launch of the updated Mercury website, the following metrics have improved.
551%
Increase in users
617%
Increase in new users
614%
Increase in sessions
623%
Increase in organic search user acquisition

Don't Just Take Our Word For it

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