NEW YORK PROTON CENTER
Services we provide:
- Strategy
- User Testing
- User Experience & Design
- Optimized Architecture
- Portal Development
- SEO
About New York Proton Center
The New York Proton Center (NYPC) provides an advanced form of radiation therapy treatment for patients facing a cancer diagnosis. Created through a unique partnership with three world-class academic medical centers — Memorial Sloan Kettering Cancer Center, Montefiore Health System, and Mount Sinai Health System – the New York Proton Center treats approximately 1,200 patients each year and is one of the busiest proton centers in the world.
With a focus on delivering a high-quality, personalized patient experience, the New York Proton Center knew it was time to overhaul its outdated website to help patients better navigate what to expect in terms of treatment and care at the center and how to request a consultation. NYPC conducted a Request for Proposals (RFP) process and ultimately selected SilverTech because of the team’s depth of expertise, understanding of the patient journey, and ability to make smart technology and user experience decisions.
The Process
SilverTech began by conducting extensive user testing to benchmark how visitors, including patients and physicians, behaved on the website. This testing helped identify key areas where users struggled and how they interpreted labels, headings, and content available on the NYPC website. Based on insights from the user tests, SilverTech redesigned the site architecture with a clear content strategy. The new structure was optimized to improve navigation for patients, simplify the referral process with an easy-to-use portal, and outline what patients could expect during their time at NYPC. The new website site was created with a modern, professional design and was built on an updated version of WordPress. WordPress was chosen due to its ease of use and internal client-side technical skillsets. The CMS was integrated with Yoast for SEO optimization and JotForm for HIPAA-compliant forms.
SilverTech’s user-driven approach to redesigning the New York Proton Center website addressed core challenges of usability, form submission quality, and content gaps. By relying on data from user testing and ensuring the new architecture aligned with the needs of patients and physicians, SilverTech was able to deliver a significantly improved digital experience.
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RESULTS
DON'T JUST TAKE OUR WORD FOR IT
"Working with the SilverTech team was an incredibly efficient and seamless experience. Despite my initial timeline of six to seven months, you quickly recognized the urgency and did an amazing job getting our site up fast. The depth of expertise within your team was evident, with specialists from every discipline contributing to the project. Your insight into technology choices, like selecting the right form provider to make sure it was HIPPA compliant, really stood out and made it feel like a true partnership. I was thoroughly impressed by the company's depth of experience and dedication throughout the process."
