SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Best Practice for Migrating a Large Amount of Content From One Web CMS Platform to Another
By: Amanda Blais | 4/22/24
You've decided to upgrade your website's platform – congratulations! A new platform can bring you many benefits, from improved functionality to enhanced user experience. But, content migration can also be an intimidating beast. Moving a large amount of content from one platform to another can feel overwhelming and scary. It doesn't have to be. Here are some best practices to ensure your website content migration goes smoothly:
Start With Content Discovery and Planning:
Before diving in, take a deep breath and create a comprehensive plan. Here's what your plan should cover:
- Content Inventory: Meticulously document all your website's content, including pages, blog posts, images, and media. Categorize it by importance and function to prioritize the migration.
- New Web Platform Training: Familiarize yourself with the new platform's content management system (CMS). Understand how content is structured and tagged within the new system. Ask for training by both the CMS platform vendor and by your digital partner. It is important to get thorough training directly from the CMS implementation or customization partner, like SilverTech, because your team will need to learn how to update and manage those modified areas or capabilities.
- Redirection Strategy: Develop a plan for 301 redirects. These redirects ensure visitors searching for your old content land on the corresponding pages on the new site, maintaining SEO value.
Choose Your Migration Method:
There are three main approaches to consider:
- Manual Migration: This is a great option for small websites or if you have a lot of time and a small team. However, for large websites, it can be incredibly time-consuming and prone to errors.
- Automated Migration Plugins: Many platforms offer plugins that can automate the migration process. While convenient, these plugins may not handle complex content structures perfectly, requiring some manual intervention.
- Professional Migration Services: For extensive websites or those with intricate content structures, consider professional migration services such as SilverTech offers. Our content migration team can handle the heavy lifting in a shorter amount of time and ensure a smooth transition.
Content Optimization is Key:
Migration is a great opportunity to optimize your web content. Here's how:
- Content Review and Refresh: As you migrate content, identify outdated information and refresh it with the latest data.
- Structure and Formatting: Ensure your content adheres to the new platform's formatting requirements. This might involve adjusting image sizes or updating headers.
- Meta Description and Title Review: Review and update meta descriptions and titles to optimize SEO for the new platform and content structure.
Testing is Essential:
Once the migration is complete, rigorous testing is crucial. Test all functionalities, links, forms, and ensure everything displays correctly.
Launch and Post-migration Content Care:
With a successful migration, it's launch time! However, the journey doesn't end there. Monitor your website's performance after launch and address any lingering issues. Use analytics tools to track traffic and user behavior to identify areas for further optimization.
By following these best practices, you can transform your website migration project from a headache to an opportunity, emerging with a powerful new platform and a website that shines.
We are here to help!
