SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Data Privacy Laws Update: January 2025
By: Paul Creme | 2/11/25
Starting this year, about twenty states already have, or will soon, adopt privacy laws similar to California's.
California adopted its privacy law statute in 2018, which was modeled to a degree upon the EU-GDPR regulation adopted by the European Union, also in 2018. Since then, California has amended the law, and it is now known as the California Privacy Rights Act (the “CPRA”).
The following states have chosen to adopt some form of a privacy statute or regulation including Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virgina. It is likely that others will soon follow.
Given the considerable number of states that have chosen to codify rights to privacy in personal data, it makes sense for your business to review your company’s website with your counsel to confirm it is fully compliant.
Although each state has slightly different rules and effective dates, most states have made the law effective as of January 1, 2025. While certain states have grace periods, it is best practice to review your website’s privacy policies as soon as possible.
Companies often reference the EU-GDPR and California statute specifically. If your company does business across state lines, state specific language may not be appropriate. Also, while you may believe that you do not have to worry about crossing state lines, remember it is more than likely that a consumer from another state may access your website, and thus, the law in their state would apply. Given the wide range of states, this possibility is exceedingly high.
Pro-Active Steps You Should Consider Implementing
- Determine what state laws, if any, apply to your business. This may be appropriate if you are very state centric, but a better approach may be to be more general in your approach and reflect this language on your website.
- Identify and categorize your processed personal data to understand your obligations. It may differ from state to state, so be sure to work with your attorney to make sure you are in compliance with the most stringent data retention requirements and be sure website users always have the right to be forgotten. Ensure your privacy policies are transparent and reflect the new legal requirements.
- Strengthen your internal data protection practices to safeguard consumer information. Review service provider agreements with vendors that process personal information on behalf of your business. Don't forget, if your company uses third parties to process information, ensure they follow the same data procedures regarding the data they process.
- Be prepared to comply with requests from consumers concerning privacy rights. This includes rights to opt-out of sale or deletion and return of personal information. It is crucial to educate your staff about the new laws and their roles in maintaining compliance.
We cannot provide specific legal advice regarding the wording that may be most appropriate for your company, but we can assist you in making website changes your company deems as necessary. This could include content updates, content integration with data privacy, and content management tools.
Reach out to contact your account manager with any questions.
