SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Level Up Your Ad Game: Meta Features to Customize Your Campaigns
11/13/24
Meta, like most social media platforms are always making updates and changing up the game by offering advertisers new tools to refine their campaigns and achieve better results. Let's dive into some of the latest features that can help you customize your Facebook and Instagram ads in order to better captivate your target audience.
Enhanced Ad Customization
- Dynamic Creative Optimization (DCO): This dynamic feature enables advertisers more flexibility with their creative and could increase efficiency for design. By creating multiple variations of your ad creative, including images, headlines, and descriptions, Meta's AI will automatically test different combinations to determine the most effective version for your audience.
Creative Setup
- Site Links: Create sitelinks to highlight additional pages within your ad. These additional links appear below your main ad copy, directing users to specific pages of your website. This can help you drive more traffic to desired content and increase conversions.
Advantage+ Creative
- Visual Improvements: Meta's AI can automatically adjust the aspect ratio of your ad images and videos to fit different placements and screen sizes, ensuring optimal visual quality across devices.
- Text Improvements: Meta's AI can dynamically adjust the placement of your primary text, headline, and description to optimize performance. By testing different text combinations, the AI can deliver highly personalized messages to each user.
By leveraging these Meta features, you can create more engaging and effective ad campaigns. Remember to test and iterate to find the best strategies for your business.
Do you have any questions about these new Meta features or want to discuss how to implement them in your campaigns? Contact us today!
