SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech Awarded Digital Experience Project of the Month by Progress Sitefinity
8/1/24
Bedford, NH., Aug 1, 2024 – SilverTech, a national digital experience agency, has been awarded Digital Experience Project of the Month by Progress Sitefinity. This accolade recognizes a digital project built on Sitefinity that harnesses technology to provide the best customer experience, with SilverTech’s F&M Bank project being the first acknowledged in the program.
Experts at SilverTech were tasked with delivering an aesthetically pleasing website that also allowed space for the company to continue to grow over the next few years. Capitalizing on Sitefinity’s advanced CMS (Content Management System) features, SilverTech successfully improved engagement and increased conversions, users, and sessions significantly.
Sitefinity Insight was utilized to deliver personalized content to users, highlighting recent programs and accounts with custom modules and centralized content. The F&M Bank website project highlights SilverTech’s expertise in digital experience and Sitefinity’s capabilities in customizations which together, brought the brand to life.
SilverTech's Partnership with Progress Sitefinity
SilverTech is a Premium Progress Sitefinity Partner and has established extensive technical knowledge across the Sitefinity framework. SilverTech has been recognized as the Progress Sitefinity Partner & Digital Agency of the Year and the 2023 Sitefinity Partner of the Year distinction for all North America. With the help of 2 Sitefinity Champions and over a dozen certified Sitefinity developers and marketers, SilverTech experts have developed and launched 40+ projects using the Progress Sitefinity platform.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
