SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech Websites Win Kentico Site of the Month Award
10/8/24
SilverTech Websites Win Kentico Site of the Month Award
SilverTech's recent projects with Community West Bank and NRHA have been recognized by Kentico as September 2024 Site of the Month winners. The Kentico Site of the Month award highlights the best digital experiences built on the Kentico platform. The featured sites showcase the unique features and exceptional user experiences that are possible with Xperience by Kentico.
SilverTech collaborated with Community West Bank to create a new unified website in just four months. The recent merger of Community West Bank and Central Valley Bank required a customized digital solution with seamless integration of components from both brands.
Xperience by Kentico was chosen for its robust features and functionality which SilverTech leveraged efficiently to create a single cohesive website. The modern and responsive design built with Xperience by Kentico enhanced user experience.
SilverTech's work on the NRHA website has also earned the Site of the Month accolade. SilverTech's trusted experts chose to utilize Kentico's modern and user-friendly features to improve information accessibility for members and partners. The NRHA site is now capable of more with newly implemented navigation and streamlined website administration.
SilverTech's Partnership with Kentico
SilverTech has partnered with Kentico for over 15 years and has worked with clients in all industries across the US, building their Kentico Xperience websites. SilverTech experts have developed and launched 135+ websites using the Kentico platform. As a leading Kentico Xperience partner, SilverTech has been recognized for several awards in the past decade including Site of the Year Winner, Site of the Year Finalist, and many Websites of the Month awards.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
