SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Why SilverTech is the Right Partner When Upgrading Your Website to Xperience by Kentico
By: Erin Presseau | 8/15/24
In today’s fast-paced digital landscape, your website is more than just an online presence—it’s the cornerstone of your brand’s interaction with your audience. As marketing leaders, you know that the right platform can elevate your strategy and transform user experiences. That’s where Xperience by Kentico comes in. But choosing the right partner to guide your upgrade is just as critical. Here’s why SilverTech is the best Kentico partner to help you take your website strategy and experience to the next level.
1. Unmatched Expertise in Kentico Solutions
SilverTech isn’t just another digital agency; we are a certified Kentico Gold Partner with a proven track record of delivering exceptional digital experiences. Our team has deep expertise in Kentico’s products enabling us to leverage the platform’s full potential for your business. With numerous successful projects under our belt, we understand the intricacies of Kentico’s tools and can tailor them to meet your specific needs.
2. Holistic Digital Strategy
Upgrading to Xperience by Kentico isn’t just a technical upgrade—it’s a strategic one. SilverTech takes a holistic approach to your digital strategy, ensuring that every aspect of your website aligns with your broader business goals. We don’t just focus on the technology; we ensure that the upgrade integrates seamlessly with your marketing strategy, enhances customer engagement, and drives measurable results. From content management to e-commerce and customer journey mapping, we help you maximize the value of every feature Kentico offers.
3. Proven Success with Enterprise Clients
Our experience with enterprise-level clients sets us apart. We’ve partnered with a wide range of industries, from healthcare to finance to higher education, delivering scalable and robust solutions that drive business growth. These successful partnerships demonstrate our ability to handle complex projects and deliver high-quality results on time and within budget.
4. Commitment to Innovation and Continuous Improvement
SilverTech stays ahead of the curve by continually embracing the latest digital trends and technologies. We’re committed to innovation, which means that when you partner with us, you’re not just getting a solution for today—you’re getting a partner who will help you stay ahead of tomorrow’s challenges. Our team continuously updates their skills and knowledge to ensure that your Kentico Xperience upgrade leverages the latest features and best practices.
5. A Client-Centric Approach
We believe that our clients are at the heart of everything we do. We take the time to understand your unique challenges, goals, and vision. Our collaborative approach ensures that your project is not just another upgrade but a transformation that aligns with your brand and engages your audience. We pride ourselves on our ability to build long-term relationships with our clients, offering ongoing support and partnership long after the initial project is completed.
6. Award-Winning Design and User Experience
Great technology should be complemented by great design. SilverTech is known for our award-winning design capabilities, creating visually stunning and user-friendly websites that not only look good but perform exceptionally well. We understand that user experience is key to a successful digital strategy, and we focus on creating designs that enhance usability, accessibility, and engagement.
7. Data-Driven Insights and Analytics
SilverTech understands the importance of data in driving business decisions. Our approach to upgrading your website experience with Xperience by Kentico is grounded in data-driven insights. We help you harness the power of analytics to understand user behavior, measure performance, and optimize your website for continuous improvement. This ensures that your website is not just a static tool but a dynamic asset that evolves with your business.
When choosing a Kentico partner to work on upgrading your website strategy, it's important to consider the level of experience and proficiency with Xperience by Kentico. SilverTech offers proven expertise, a client-centric approach, and a commitment to innovation, making us a great choice for marketing leaders looking to elevate their digital presence. Partner with SilverTech, and let us help you transform your website into a powerful tool that drives your business forward.
Contact us to learn more or to take the next step in your digital maturity.
