CONTENT STRATEGY
SERVING CONTENT THAT CONVERTS
So, you have identified your target audience, what now? Our strategists at SilverTech can generate a content strategy to serve your users with the information and content they are looking for. Creating a custom content strategy is all about ensuring that the right content reaches the right user at the right time. Whether your business goals revolve around awareness or lead generation, our team will work with you as your content partner to leverage page content formatting, messaging, and SEO best practices to enhance your website and overall brand presence.DEVELOPING YOUR CONTENT STRATEGY
An analytics & SEO audit can help you better understand your website's performance, optimization, and conversion opportunities. SilverTech's Digital Strategists can perform an in depth, comprehensive audit of your website to alert you of any SEO issues, gaps in data collection, conversion obstacles, and more.
To maximize your website's content and SEO, it is crucial to have a cohesive tagging and keywords strategy in place to ensure your content is relevant and serving the right users at the right time. Tagging your content enhances your search engine visibility while driving personalization to serve a more relevant digital experience. In line with relevancy, the implementation of keywords makes your website more appealing to users, increasing visibility to drive engagement.
Your digital content should provide users with the information they are looking for and help promote your business goals. A content inventory lists any piece of digital content you have at your disposal and helps identify any gaps in your content to optimize your website's digital experience.
CATCH ATTENTION, ENGAGE, REPEAT
Your digital content should help promote your business goals and address the pain points your audience faces. An effective content strategy can be a solution to your business goals, including:
- Generating leads
- Improving search engine ranking
- Increasing website traffic
- Connecting with your audience
- Increasing engagement
- Enhancing content quality
