PERSONAS
WALK A DIGITAL MILE IN YOUR USERS' SHOES
Effective communication begins with knowing your audience. One of the most crucial steps to reaching your business goals includes identifying your business’s key personas. A persona is an empathetic representation of a target segment’s demographics, their diverse lifestyles, and their digital needs. At SilverTech, our strategy team crafts these fictitious characters through focus sessions, extensive data analysis, and thorough market research. Personas act as the basis for all strategic and marketing efforts, driving a content strategy that effectively reaches the personalized needs of identified target audiences.FOCUS ON THE USER JOURNEY
Once you thoroughly understand your target audiences, it is critical to think about how these users interact with your website and marketing content. A user journey will help you build a digital experience strategy to reach the identified audience segment with a website that is user-focused. The user journey takes the developed personas and details the path these segments may take to reach their goals when using a website. Our strategy team will work to provide a detailed breakdown of the goal, steps, actions, and emotions users bring to their experience using your website. Detailed personas and user journeys lead to better digital outcomes including:
- A well rounded site structure
- Superior website functionality
- Messaging that resonates
- Enhanced marketing and media efforts
- An effective content strategy
- An SEO-optimized platform
