DEREK BARKA

MEET DEREK

CHIEF TECHNOLOGY OFFICER

As the Chief Technology Officer for SilverTech, Derek leads the team that helps businesses create profitable relationships throughout the entire customer lifecycle - from lead to loyal, with a strategic combination of engaging web experiences, marketing strategies, and content management solutions. He has helped to create many of the tools that marketers use today to manage websites and digital marketing campaigns, as well as bridging the gap between upper management and the IT and marketing teams. Derek’s unique and unparalleled experiences allow him to work closely with clients to identify stakeholder requirements and technology needs.

Derek’s experience includes web development, software architecture, content management systems, inbound marketing, custom integration, web experience design, SharePoint, and mobile development. He holds certifications as a Kentico Developer, Kentico Marketer, Sitecore Developer, and is one of only a few Sitefinity Champions in the country.

 

 

 

 

 

WORK WITH US

It’s not the historic building or the arcade games that make SilverTech great, but the people. Learn more about what it's like to be a part of our team and view job openings.

Updating Your Website with Fresh Content is Crucial

2/16/24

Remember, Content is Still King!

In the fast-paced world of the internet, one adage continues to ring true: "Content is King." This timeless mantra underscores the fundamental importance of high-quality, engaging content in digital marketing strategies. While the phrase has been around for years, its significance remains as strong as ever, especially when it comes to maintaining a successful online presence.

In today's digital landscape, where competition for attention is fierce and search engine algorithms are constantly evolving, the importance of regularly updating your website with fresh content cannot be overstated.

Here's Why:

Fresh Content Boosts Search Engine Rankings: Search engines like Google prioritize websites that consistently provide new, valuable content to users. By updating your website regularly with fresh blog posts, articles, product updates, and multimedia content, you are signaling to search engines that your website is active, relevant, and worthy of higher rankings in search results.

Keeps Your Audience Engaged: In an era where attention spans are shorter than ever, it's essential to keep your audience engaged and coming back for more. Regularly updating your website with new content gives visitors a reason to return, increasing the likelihood of repeat visits and fostering a loyal following.

Showcases Your Expertise: Your website reflects your brand and expertise. By consistently publishing updated content, you can showcase your knowledge, stay current with industry trends, and position yourself as a thought leader in your field. This not only enhances your credibility but also builds trust with your audience. 

Helps You Stay Relevant: The digital landscape is constantly evolving with new trends, technologies, and developments emerging all the time. By regularly updating your website with fresh content, you demonstrate that your business is proactive, adaptive, and responsive to changes in your industry, helping you stay ahead of the curve. 

In conclusion, updating your website with fresh content is not just good practice; it is essential for maintaining a competitive edge in today's digital world. By remembering that "content is still king," you can ensure that your website remains visible, engaging, and relevant to your target audience. So, don't underestimate the power of regularly refreshing your website with valuable, high-quality content—it could be the key to your online success! 

SilverTech can help serve content that converts. We help clients reach their digital goals with content strategies that serve your users with the information and content they are looking for. Contact us today to get started!


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