ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
Digital Marketing Services Backed with Empathy
1/29/25
Empathetic Website Development
In today’s digital landscape, creating a website that resonates with its audience is more important than ever. This is where empathetic design comes into play. Empathetic design is a well-established concept that emphasizes understanding users of a website by anticipating their needs, preferences, and pain points. As we dive deeper into the world of web design and development, we must also consider another critical aspect: the experience of content managers and marketers who maintain these sites.
Understanding Empathetic Design
Empathetic design focuses on the end user, crafting experiences that are intuitive and user-friendly. It’s about designing for the audience that will be interacting with the website. This approach ensures that the navigation is seamless, the content is engaging, and the overall user journey is smooth. In a world where user experience can make or break a brand, empathetic design is not just a bonus; it is a necessity.
The Bigger Picture: Content Managers and Marketers
While the focus on users is vital, it’s equally important to consider those behind the scenes—content managers and marketers. These individuals are responsible for keeping the website up to date, engaging visitors, and analyzing performance metrics. However, many web development agencies overlook their needs during a project, leading to frustration and inefficiencies.
This is where we need to shift our perspective. Empathetic design must extend beyond just the user experience to encompass the workflows of the teams managing the website. After all, a beautiful website is only as effective as its ease of management.
SilverTech’s Approach: Empathetic Development
At SilverTech, we believe in a holistic approach to web development—what we like to call empathetic development. Our strategists take the time to understand how our clients operate in their day-to-day jobs. We engage with teams to learn about their skill sets, preferences, and challenges. This insight allows us to tailor our development process to ensure that managing content is as straightforward and efficient as possible.
By integrating tools and features that align with a team’s existing workflows, we enable marketers and content managers to do their jobs more effectively. This not only boosts productivity but also enhances job satisfaction, as teams can focus on strategy and creativity rather than grappling with cumbersome website processes.
Conclusion
Empathetic website development is about more than just the end user; it’s about fostering an environment where both users and content managers thrive. By prioritizing the needs of all stakeholders, we can create websites that not only look good but also function seamlessly for everyone involved. At SilverTech, we are committed to this philosophy, ensuring that our clients are empowered to succeed in their digital endeavors.
