ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech’s Approach to Empathetic Development with Kentico
By: Chad Campbell | 2/4/25
At SilverTech, we create solutions that truly resonate with users by understanding their needs and experiences, which ensures that the final product is not only functional but also user-friendly and aligned with the unique workflows of each client. Our strategists invest time to comprehend how our clients operate daily. This understanding allows us to customize our development process, ensuring that content management is simple and effective.
This is where our experience as a Kentico Partner comes into play. As a robust content management system (CMS) and digital experience platform (DXP), Xperience by Kentico is designed with both users and content managers in mind. Its user-friendly interface empowers marketers to create and manage content effortlessly, while its powerful features and functionality help teams streamline their workflows. With tools for personalization, automation, analytics, and the ability to facilitate seamless interactions with member portals, Kentico enhances the overall experience for both the end user and the content manager.
By integrating Kentico’s capabilities, we can equip marketers and content managers with the resources they need to excel in their roles. This not only boosts productivity but also enhances job satisfaction, allowing teams to focus on strategy and creativity rather than wrestling with cumbersome processes.
The Benefits for Content Managers are Substantial
Ease of use: Kentico’s user-friendly interface makes it simple for content managers to create, edit, and manage content without needing extensive technical knowledge.
Efficiency: Streamlined workflows and automation tools help content managers save time and focus on more strategic tasks.
Personalization: Advanced personalization features allow content managers to tailor content to different audience segments, enhancing user engagement.
Analytics: Built-in analytics provide valuable insights into content performance, enabling data-driven decisions.
Collaboration: Kentico supports collaborative work environments, making it easier for teams to work together on content projects.
Our Commitment
By prioritizing the needs of all stakeholders and leveraging tools like Kentico, SilverTech can create websites that not only look good but also function seamlessly for everyone involved. Our approach ensures that content management is straightforward and efficient, empowering our clients to succeed in their digital endeavors. By understanding and addressing the unique challenges and preferences of each client, we tailor our development process to deliver solutions that truly resonate with users and content managers alike.
