ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Wins Kentico Site of the Year 2024
2/19/25
Bedford, NH - February 18, 2025 - SilverTech, a leading award-winning digital experience agency, is proud to announce that it has been awarded the prestigious Kentico Site of the Year 2024 in the Government & Municipal category. This recognition highlights SilverTech's commitment to delivering innovative, user-centric digital experiences for government and state agencies. Each recognized website achieved impressive results, showcasing tailored strategies and technical implementations that set the foundation for continued success.
“We are honored to receive this recognition from Kentico. For years, we have had the privilege of partnering with the State of New Hampshire to deliver innovative digital solutions that serve its residents," said William Storace, COO of SilverTech. "This award reflects our team's commitment to leveraging technology to foster meaningful connections between public sector organizations and their communities."
The award-winning Visit New Hampshire website (www.visitnh.gov), developed in collaboration with the State of New Hampshire Travel and Tourism Division, highlights SilverTech's expertise in designing and implementing digital solutions that enhance accessibility, usability, and engagement for citizens and stakeholders alike. Built on the Xperience by Kentico digital experience platform, the site features a seamless user experience, robust security, and advanced content management capabilities tailored to meet the evolving needs of the State of New Hampshire tourism managers. The new website features a newer, faster Kentico platform with creative design and an improved user journey. The website is scalable, and setting up the site for the next phase will include more interactive and personalized features.
“SilverTech’s decades of digital expertise, combined with the capabilities of the Kentico CMS platform, have truly elevated our website. The platform’s speed and intuitive content management make it easy for our team to efficiently update and maintain the site, ensuring we remain competitive in attracting visitors to New Hampshire,” says Amy Bassett, State Tourism Deputy Director, State of NH. “As tourism is a major economic driver for the state, it’s essential that we offer a dynamic, user-friendly site that delivers an exceptional experience for visitors, residents, and partners alike. With Kentico’s innovative platform, we are excited to expand our digital presence and provide even more personalized experiences for our audience."
Kentico Site of the Year is an annual competition that honors partners that craft the best digital experiences and provide exceptional user journeys, built on the Kentico platform. Winners are selected based on creativity, user experience, innovation, content strategy and technological implementation.
SilverTech Gains MVP Status with Kentico
SilverTech remains committed to helping organizations across industries achieve their digital transformation goals through customized solutions that drive engagement and operational efficiency. SilverTech is a Gold Kentico partner with hundreds of websites launched on the platform, multiple certified web developers and marketers, as well as proven and audited code quality. This month, Kentico has also announced that it has selected SilverTech Chief Technology Officer, Derek Barka, to be awarded Kentico MVP status. This is a distinction held by only a select few in the world.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About Kentico
Kentico is an award-winning provider of digital experience platforms that enable businesses to drive better outcomes with fewer resources using a hybrid headless approach for multichannel digital experiences. Its digital experience platform (DXP), Xperience by Kentico, minimizes overhead by focusing on real customer needs. With a wide set of capabilities, it empowers teams to deliver better customer experiences through multiple channels faster. Kentico offers market-leading support, SaaS or on-premises deployment, and is backed by a global network of implementation partners.
