ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
Major Growth, Innovation, and New Client Partnerships
3/28/25
2025 is Off to a Great Start!
SilverTech is poised for unprecedented growth and innovation marked by recent award wins, major project launches, and new brand partnerships and more. These milestones reflect SilverTech's unwavering commitment to delivering cutting-edge digital solutions that drive measurable business outcomes for clients across industries. Our team is positioned to collaborate, innovate, and create digital experiences that drive real business impact for our clients.
Award-Winning Digital Excellence
SilverTech continues to set industry standards, earning multiple prestigious awards for its work in website design, digital strategy, web integrations, and customer experience. For the second consecutive year, SilverTech was named Progress Sitefinity Digital Agency of the Year, solidifying our reputation as a top-tier partner in digital transformations.
Additional recent recognitions include:
- MarCom Awards
- w3 Awards
- Cancer Awareness Advertising Award
- Kentico Site of the Year
- Progress and Kentico Projects of the Month
These accolades honor work done for notable clients such as New Hampshire State Parks, New York Proton Center, Forvis Mazars, Visit New Hampshire, Quotient Sciences, and Community West Bank among others.
Celebrating Our Team's Leadership and Expertise
SilverTech's team continues to be recognized for leadership and innovation:
- Jeff McPherson, Chief Digital Officer: Business Excellence Award and New Hampshire 200 honoree
- Anoop Sandhu, Director of Engineering: Named Progress Sitefinity Champion, joining Jeff McPherson and Derek Barka, making SilverTech the only Progress Sitefinity partner with three champions.
- Derek Barka, Chief Technology Officer: Appointed a Kentico MVP
- Game Changer Award Winners, recognized for their outstanding contributions to SilverTech:
- Allyson Couture, Marketing Manager
- Amanda Blais, Digital Content Manager
- Daniel Ethridge, Engineer
Client Success Stories and Major Launches
One of the most rewarding aspects of our work is seeing our clients thrive. SilverTech has partnered with leading brands to launch transformative digital experiences that enhance customer engagement, drive conversions, and streamline operations. Recent major launches include:
- PAR (Psychological Assessment Resources): Redesigned, customer-centric website enhancing user experience
- Community West Bank: Comprehensive digital transformation of online banking services
- Renown Health: Innovative headless CMS platform for faster, more flexible content management
- Starrett: Ecommerce revamp driving increased conversions
- Allison Transmission: Modern, advanced CMS based digital experience
- Associated Grocers of New England: new website and secure member portal
- Port Canaveral: Transition to modern platform for improved content management and user journey
Expanding the Brand Family
SilverTech continues to expand its client portfolio across industries, welcoming new partnerships with:
- National Rural Health Association (NRHA)
- Versant Power
- Independent Bank
- FyterTech
- And many more
These collaborations highlight our ability to adapt and deliver tailored digital solutions that meet the evolving needs of diverse businesses.
Commitment to Community and Leadership Development
SilverTech remains dedicated to supporting leadership and community initiatives, including sponsorships of Leadership New Hampshire (Class of 2025) and the SEE Science Center, just to name a few, underscoring the company's role in fostering innovation and community engagement.
Looking Ahead
A heartfelt thank you to our clients, partners, and incredible team -- you are the reason for SilverTech's success. We are charging ahead with exciting new launches, expanded services to include data and artificial intelligence (AI), brands, partnerships, and award recognitions. Stay tuned for more exciting announcements in the coming months.
