ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech's Chief Technology Officer, Derek Barka, Recognized as a 2025 Kentico MVP
3/26/25
Bedford, NH - March 21, 2025 - SilverTech, a leading digital experience agency, is proud to announce that Derek Barka, Chief Technology Officer, has been awarded Kentico Most Valuable Professional (MVP) for 2025. This prestigious recognition highlights Derek's expertise, thought leadership, and contributions to the Kentico community.
The Kentico MVP program recognizes a select group of digital marketing industry professionals worldwide who demonstrate exceptional knowledge of Kentico's digital experience platform and actively contribute to the community through knowledge sharing, innovation, and insights about Xperience by Kentico capabilities and implementations. As an MVP, Derek joins an elite network of experts who influence the future of Kentico digital experience technology.
"This recognition is a testament to Derek's deep expertise and dedication to delivering exceptional digital solutions," said Jeff McPherson, SilverTech's CDO. "His leadership in the industry and commitment to helping organizations maximize their digital experiences through Kentico make him truly deserving of this honor."
With over two decades of experience in digital transformation, web development, custom integrations, and inbound marketing technology, Derek has been instrumental in leading SilverTech's strategy, implementation, and innovation with Kentico solutions. His thought leadership, speaking engagements, and contributions to Kentico's developer and partner communities continue to make a significant impact.
"I'm honored to be recognized as a Kentico MVP," said Derek Barka. "Kentico's platform continues to evolve, offering businesses powerful tools to create seamless, personalized digital experiences. I look forward to collaborating with the MVP community and sharing insights that help businesses succeed."
SilverTech Wins Site of the Year Award
SilverTech received the Kentico Site of the Year 2024 for the award-winning Visit New Hampshire website, developed in collaboration with the State of New Hampshire Travel and Tourism Division. The Visit NH website highlights SilverTech's expertise in designing and implementing digital solutions that enhance accessibility, usability, and engagement for citizens and stakeholders alike. The new site features a newer and faster Kentico platform, Xperience by Kentico, with a creative design and an improved user journey.
For more information about SilverTech's Kentico expertise and digital transformation solutions, visit SilverTech.com
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
