ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Named Digital Agency of the Year by Progress Sitefinity for Second Consecutive Year
12/11/24
Bedford, NH., Dec 11, 2024-- SilverTech, a fast-growing digital technology company with offices in New Hampshire and Indiana, is proud to announce its recognition as Progress Sitefinity’s Digital Agency of the Year for the second year in a row. SilverTech is the only Sitefinity partner to receive this recognition in all of North America. This prestigious award for 2023 and 2024 honors SilverTech’s outstanding track record of performance, innovation, and collaboration in delivering exceptional solutions that drive customer success, streamline business processes, and enhance technology implementations.
Progress Sitefinity, a global leader in digital experience platforms, awards this distinction to its digital agency partners who go above and beyond in implementing innovative solutions and fostering customer growth. SilverTech’s ongoing commitment to client success and technological excellence has solidified its position as an industry leader.
“SilverTech’s award-winning efforts reflect their commitment to innovation and collaboration, enabling organizations to achieve their digital goals with Sitefinity solutions. This recognition underscores their role as a trusted partner in Progress’s mission to empower businesses with powerful, flexible, and user-friendly technology,” said Amiro Millan, Senior Director, Partnerships at Progress.
Notable Achievements in 2024
In 2024, SilverTech launched major custom Sitefinity projects for high-profile brands, including an unnamed, but well-known, global manufacturer of commercial duty and automatic transmissions. These innovative projects exemplify the agency’s ability to deliver cutting-edge digital solutions tailored to unique business needs.
Adding to the celebration, SilverTech’s Director of Engineering, Anoop Sandhu, has been named Sitefinity’s Developer of the Year. Anoop’s innovative engineering and customizations for clients such as PAR have set a new standard for excellence in website and portal development. His thought leadership, in-depth product insights, and dedication to pushing the boundaries of what’s possible also earned him the esteemed ‘Champion Status,’ a title reserved for Sitefinity’s top performers globally. Sitefinity also announced that Anoop has earned Progress Champion status. SilverTech now employs three, out of 20 total, Progress Champions worldwide.
“We are incredibly honored to receive the Digital Agency of the Year award from Progress Sitefinity for the second consecutive year.” said Erin Presseau, Vice President of Marketing at SilverTech, “This achievement reflects the advanced technical capabilities and insightful digital strategies we bring to the table. By helping our clients personalize and simplify often complex challenges with Sitefinity web and portal solutions, we deliver impactful results that drive their success. We are grateful for our partnership with Progress and their continued recognition of our work. We are especially proud of Anoop Sandhu for his well-deserved recognition as Developer of the Year. His contributions underscore the talent and passion that fuel our accomplishments.”
SilverTech has been a Premium Progress Sitefinity CMS/DXP implementation partner for over ten years. The agency has launched more than forty (40) websites on the Sitefinity CMS platform and holds dozens of Sitefinity certifications. The agency recently relocated to Bedford, NH after outgrowing their previous headquarters in Manchester, NH.
About SilverTech
SilverTech is a full-service digital marketing and technology agency that partners with clients to redefine customer experiences and achieve business growth. From award-winning website development to advanced digital marketing strategies, SilverTech creates solutions that help organizations thrive in an ever-evolving digital landscape. SilverTech works with mid-market and enterprise-level customers in financial services, healthcare, manufacturing, insurance, government, retail and association/non-profit industries. For more information about SilverTech’s award-winning services or recent projects, please visit www.silvertech.com.
About Progress Sitefinity
Progress Sitefinity is a leading digital experience platform that empowers organizations to create, manage, and optimize customer experiences across multiple channels. Through its extensive partner network, Sitefinity drives innovation and customer success on a global scale. You can learn more about Progress Sitefinity at https://www.progress.com/sitefinity-cms.
