AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
Level Up Your Ad Game: Meta Features to Customize Your Campaigns
11/13/24
Meta, like most social media platforms are always making updates and changing up the game by offering advertisers new tools to refine their campaigns and achieve better results. Let's dive into some of the latest features that can help you customize your Facebook and Instagram ads in order to better captivate your target audience.
Enhanced Ad Customization
- Dynamic Creative Optimization (DCO): This dynamic feature enables advertisers more flexibility with their creative and could increase efficiency for design. By creating multiple variations of your ad creative, including images, headlines, and descriptions, Meta's AI will automatically test different combinations to determine the most effective version for your audience.
Creative Setup
- Site Links: Create sitelinks to highlight additional pages within your ad. These additional links appear below your main ad copy, directing users to specific pages of your website. This can help you drive more traffic to desired content and increase conversions.
Advantage+ Creative
- Visual Improvements: Meta's AI can automatically adjust the aspect ratio of your ad images and videos to fit different placements and screen sizes, ensuring optimal visual quality across devices.
- Text Improvements: Meta's AI can dynamically adjust the placement of your primary text, headline, and description to optimize performance. By testing different text combinations, the AI can deliver highly personalized messages to each user.
By leveraging these Meta features, you can create more engaging and effective ad campaigns. Remember to test and iterate to find the best strategies for your business.
Do you have any questions about these new Meta features or want to discuss how to implement them in your campaigns? Contact us today!
