AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
SilverTech’s Approach to Empathetic Development with Kentico
By: Chad Campbell | 2/4/25
At SilverTech, we create solutions that truly resonate with users by understanding their needs and experiences, which ensures that the final product is not only functional but also user-friendly and aligned with the unique workflows of each client. Our strategists invest time to comprehend how our clients operate daily. This understanding allows us to customize our development process, ensuring that content management is simple and effective.
This is where our experience as a Kentico Partner comes into play. As a robust content management system (CMS) and digital experience platform (DXP), Xperience by Kentico is designed with both users and content managers in mind. Its user-friendly interface empowers marketers to create and manage content effortlessly, while its powerful features and functionality help teams streamline their workflows. With tools for personalization, automation, analytics, and the ability to facilitate seamless interactions with member portals, Kentico enhances the overall experience for both the end user and the content manager.
By integrating Kentico’s capabilities, we can equip marketers and content managers with the resources they need to excel in their roles. This not only boosts productivity but also enhances job satisfaction, allowing teams to focus on strategy and creativity rather than wrestling with cumbersome processes.
The Benefits for Content Managers are Substantial
Ease of use: Kentico’s user-friendly interface makes it simple for content managers to create, edit, and manage content without needing extensive technical knowledge.
Efficiency: Streamlined workflows and automation tools help content managers save time and focus on more strategic tasks.
Personalization: Advanced personalization features allow content managers to tailor content to different audience segments, enhancing user engagement.
Analytics: Built-in analytics provide valuable insights into content performance, enabling data-driven decisions.
Collaboration: Kentico supports collaborative work environments, making it easier for teams to work together on content projects.
Our Commitment
By prioritizing the needs of all stakeholders and leveraging tools like Kentico, SilverTech can create websites that not only look good but also function seamlessly for everyone involved. Our approach ensures that content management is straightforward and efficient, empowering our clients to succeed in their digital endeavors. By understanding and addressing the unique challenges and preferences of each client, we tailor our development process to deliver solutions that truly resonate with users and content managers alike.
