AORN

Services we provide:

  • Digital strategy
  • Website data tracking & analysis
  • Website design & development
  • Progress Sitefinity implementation


About AORN

AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.

 

The Process

SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.

DOWNLOAD FULL AORN CASE STUDY

RESULTS

32%
Increase in sessions
28%
Increase in user engagement
82%
Increase in organic search traffic

[Video] How Long You Should Test Digital Marketing Campaigns

12/21/22

Marketers can often find themselves in the position of testing new digital advertising campaigns. Whether you are adding a new platform to your media mix, incorporating new targeting, or looking to reach a new audience, you may find yourself running test campaigns. Watch the video explainer on how long you should look to test your campaigns. Watch the video here.

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Marketing Marketing

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