Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
Kentico DXP Has Easy to Use Marketing Features
By: Alex Lynch | 4/26/23
At SilverTech, we’re always looking for the best solutions for our clients. Today, we wanted to write about why we love telling our customers about Kentico. If you aren’t familiar with Kentico, it is a technology solutions company with a robust Digital Experience Platform (DXP). As a consistent leader in the magic quadrant, Kentico is often rated highly for ease of use and a rich feature set. One of the things we love about the Kentico platform is that, in addition to robust content and digital asset management features, it also has built-in marketing capabilities including marketing automation, drag-and-drop form designer and custom workflows.
Kentico Marketing Features
DXPs allow marketers to update a website’s content, however, Kentico also offers marketing capabilities typically used in CRMs and MA platforms such as:
- Personalization
- Marketing Automation
- Contact Management
- Lead Scoring
- Email Marketing
- A/B and MVT testing
- Web Analytics
- Third-party integration capabilities
Manage Contacts with Ease
Being able to monitor your audience at each stage of the customer journey is an important step to delighting your audience. Kentico allows you to keep a close eye on customer activities of subscribed contacts. Kentico recognizes the importance of quick marketing processes which is why it allows for marketers to carry out their efforts independently from technical teams. The platform automatically creates customer profiles for visitors, which is a convenient feature for analysis and can even create anonymous profiles until identification is possible. Customer profiles allow marketers to see what type of customers are visiting their site and what products and services these customers are looking for. From there, marketers can customize what each user sees based on their customer profile.
Personalize the Experience
Kentico’s personalization feature allows marketers to define guidelines and rules for personalization with the “visual rule designer.” This feature enables marketers to create the exact experience they have imagined for each customer segment. Built-in activity-tracking apps allow marketers to track visited pages and identify the most frequent users and their interests. Marketers can then use Kentico’s user-friendly interface to create personalized content and post it immediately to their site.
Page Building Made Easy
Kentico’s page builder feature allows for quick campaign landing pages and personalized web pages to be created with built-in workflow capabilities. Drag-and-drop interface tools allow for easy building and time-saving. Reusable widgets allow website content design quickly, effortlessly and with consistent branding. Additionally, each page can have an unlimited number of personalization variants and conditions. Editors can adjust content in dedicated sections of the page without breaking the front-end structure of the website, so no marketers don’t have to burden IT for support.
Marketers are so busy today following the shifting trends of the market, that it just makes sense to rely on a solution that is easy to use, has convenient features and built-in workflows, and doesn’t need developers to make it work. Kentico also allows for all marketing activities to be managed in one place. Without the need for multiple platforms to manage marketing activities, there are cost savings for you in choosing Kentico.
Working with Kentico is a great way to extend and maximize your website’s strategy and content management investment. If you’d like more information on how to make these built-in marketing features work hard for your organization, reach out and we’d be happy to chat.
