Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
SilverTech Wins Kentico Site of the Year 2024
2/19/25
Bedford, NH - February 18, 2025 - SilverTech, a leading award-winning digital experience agency, is proud to announce that it has been awarded the prestigious Kentico Site of the Year 2024 in the Government & Municipal category. This recognition highlights SilverTech's commitment to delivering innovative, user-centric digital experiences for government and state agencies. Each recognized website achieved impressive results, showcasing tailored strategies and technical implementations that set the foundation for continued success.
“We are honored to receive this recognition from Kentico. For years, we have had the privilege of partnering with the State of New Hampshire to deliver innovative digital solutions that serve its residents," said William Storace, COO of SilverTech. "This award reflects our team's commitment to leveraging technology to foster meaningful connections between public sector organizations and their communities."
The award-winning Visit New Hampshire website (www.visitnh.gov), developed in collaboration with the State of New Hampshire Travel and Tourism Division, highlights SilverTech's expertise in designing and implementing digital solutions that enhance accessibility, usability, and engagement for citizens and stakeholders alike. Built on the Xperience by Kentico digital experience platform, the site features a seamless user experience, robust security, and advanced content management capabilities tailored to meet the evolving needs of the State of New Hampshire tourism managers. The new website features a newer, faster Kentico platform with creative design and an improved user journey. The website is scalable, and setting up the site for the next phase will include more interactive and personalized features.
“SilverTech’s decades of digital expertise, combined with the capabilities of the Kentico CMS platform, have truly elevated our website. The platform’s speed and intuitive content management make it easy for our team to efficiently update and maintain the site, ensuring we remain competitive in attracting visitors to New Hampshire,” says Amy Bassett, State Tourism Deputy Director, State of NH. “As tourism is a major economic driver for the state, it’s essential that we offer a dynamic, user-friendly site that delivers an exceptional experience for visitors, residents, and partners alike. With Kentico’s innovative platform, we are excited to expand our digital presence and provide even more personalized experiences for our audience."
Kentico Site of the Year is an annual competition that honors partners that craft the best digital experiences and provide exceptional user journeys, built on the Kentico platform. Winners are selected based on creativity, user experience, innovation, content strategy and technological implementation.
SilverTech Gains MVP Status with Kentico
SilverTech remains committed to helping organizations across industries achieve their digital transformation goals through customized solutions that drive engagement and operational efficiency. SilverTech is a Gold Kentico partner with hundreds of websites launched on the platform, multiple certified web developers and marketers, as well as proven and audited code quality. This month, Kentico has also announced that it has selected SilverTech Chief Technology Officer, Derek Barka, to be awarded Kentico MVP status. This is a distinction held by only a select few in the world.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About Kentico
Kentico is an award-winning provider of digital experience platforms that enable businesses to drive better outcomes with fewer resources using a hybrid headless approach for multichannel digital experiences. Its digital experience platform (DXP), Xperience by Kentico, minimizes overhead by focusing on real customer needs. With a wide set of capabilities, it empowers teams to deliver better customer experiences through multiple channels faster. Kentico offers market-leading support, SaaS or on-premises deployment, and is backed by a global network of implementation partners.
