Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
Major Growth, Innovation, and New Client Partnerships
3/28/25
2025 is Off to a Great Start!
SilverTech is poised for unprecedented growth and innovation marked by recent award wins, major project launches, and new brand partnerships and more. These milestones reflect SilverTech's unwavering commitment to delivering cutting-edge digital solutions that drive measurable business outcomes for clients across industries. Our team is positioned to collaborate, innovate, and create digital experiences that drive real business impact for our clients.
Award-Winning Digital Excellence
SilverTech continues to set industry standards, earning multiple prestigious awards for its work in website design, digital strategy, web integrations, and customer experience. For the second consecutive year, SilverTech was named Progress Sitefinity Digital Agency of the Year, solidifying our reputation as a top-tier partner in digital transformations.
Additional recent recognitions include:
- MarCom Awards
- w3 Awards
- Cancer Awareness Advertising Award
- Kentico Site of the Year
- Progress and Kentico Projects of the Month
These accolades honor work done for notable clients such as New Hampshire State Parks, New York Proton Center, Forvis Mazars, Visit New Hampshire, Quotient Sciences, and Community West Bank among others.
Celebrating Our Team's Leadership and Expertise
SilverTech's team continues to be recognized for leadership and innovation:
- Jeff McPherson, Chief Digital Officer: Business Excellence Award and New Hampshire 200 honoree
- Anoop Sandhu, Director of Engineering: Named Progress Sitefinity Champion, joining Jeff McPherson and Derek Barka, making SilverTech the only Progress Sitefinity partner with three champions.
- Derek Barka, Chief Technology Officer: Appointed a Kentico MVP
- Game Changer Award Winners, recognized for their outstanding contributions to SilverTech:
- Allyson Couture, Marketing Manager
- Amanda Blais, Digital Content Manager
- Daniel Ethridge, Engineer
Client Success Stories and Major Launches
One of the most rewarding aspects of our work is seeing our clients thrive. SilverTech has partnered with leading brands to launch transformative digital experiences that enhance customer engagement, drive conversions, and streamline operations. Recent major launches include:
- PAR (Psychological Assessment Resources): Redesigned, customer-centric website enhancing user experience
- Community West Bank: Comprehensive digital transformation of online banking services
- Renown Health: Innovative headless CMS platform for faster, more flexible content management
- Starrett: Ecommerce revamp driving increased conversions
- Allison Transmission: Modern, advanced CMS based digital experience
- Associated Grocers of New England: new website and secure member portal
- Port Canaveral: Transition to modern platform for improved content management and user journey
Expanding the Brand Family
SilverTech continues to expand its client portfolio across industries, welcoming new partnerships with:
- National Rural Health Association (NRHA)
- Versant Power
- Independent Bank
- FyterTech
- And many more
These collaborations highlight our ability to adapt and deliver tailored digital solutions that meet the evolving needs of diverse businesses.
Commitment to Community and Leadership Development
SilverTech remains dedicated to supporting leadership and community initiatives, including sponsorships of Leadership New Hampshire (Class of 2025) and the SEE Science Center, just to name a few, underscoring the company's role in fostering innovation and community engagement.
Looking Ahead
A heartfelt thank you to our clients, partners, and incredible team -- you are the reason for SilverTech's success. We are charging ahead with exciting new launches, expanded services to include data and artificial intelligence (AI), brands, partnerships, and award recognitions. Stay tuned for more exciting announcements in the coming months.
