SENTINEL

Services we provide:

  • Discovery
  • Strategy
  • UX/UI design
  • Website development
  • Kentico implementation


About Sentinel

Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.

The Process

Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.

The Challenges

SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.

DOWNLOAD FULL SENTINEL CASE STUDY

RESULTS

20%
Increase in user engagement in the first 30 days post launch
25%
Increase in new users

Azure Outage July 2024: What You Need to Know About the Recent Website Downtime

7/31/24

What is Microsoft Azure?

Azure is Microsoft’s cloud computing platform, providing on-demand Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions. It enables organizations to efficiently store and manage data, enhance cybersecurity and compliance, and rapidly develop and deploy complex web applications. 

What Happened?

On Tuesday morning, users started expressing their inability to access several Microsoft 365 products such as Office, Outlook, and Azure. Microsoft themselves have confirmed that the nearly 10-hour long outage was the result of a distributed denial of service cyberattack (DDoS) which was triggered by an unexpected usage spike that halted services to a standstill.

The Azure portal itself was impacted including access to web hosting plans. Reported user-flagged issues with Azure App Services, Application Insights, Azure Log Search Alerts, Azure IoT Central, Microsoft Teams, Xbox Live and other services were also affected.

Resolution

As of now, Microsoft and Microsoft Azure services are back up and running correctly. Microsoft says it will publish a Preliminary Post Incident Review within approximately 72 hours from the incident to assess and discuss the incident and what the recovery process looks like.

It is necessary for firms to have protection in place to prevent DDoS from having an impact. The initial DDoS attack had activated protection mechanisms, but an error in the implementation of defenses "amplified the impact of the attack rather than mitigating it," Microsoft admits.

Our support team is available to assist you with any concerns or questions. Please do not hesitate to reach out.

You can view the latest status update from Azure here.


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