SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech’s Approach to Empathetic Development with Kentico
By: Chad Campbell | 2/4/25
At SilverTech, we create solutions that truly resonate with users by understanding their needs and experiences, which ensures that the final product is not only functional but also user-friendly and aligned with the unique workflows of each client. Our strategists invest time to comprehend how our clients operate daily. This understanding allows us to customize our development process, ensuring that content management is simple and effective.
This is where our experience as a Kentico Partner comes into play. As a robust content management system (CMS) and digital experience platform (DXP), Xperience by Kentico is designed with both users and content managers in mind. Its user-friendly interface empowers marketers to create and manage content effortlessly, while its powerful features and functionality help teams streamline their workflows. With tools for personalization, automation, analytics, and the ability to facilitate seamless interactions with member portals, Kentico enhances the overall experience for both the end user and the content manager.
By integrating Kentico’s capabilities, we can equip marketers and content managers with the resources they need to excel in their roles. This not only boosts productivity but also enhances job satisfaction, allowing teams to focus on strategy and creativity rather than wrestling with cumbersome processes.
The Benefits for Content Managers are Substantial
Ease of use: Kentico’s user-friendly interface makes it simple for content managers to create, edit, and manage content without needing extensive technical knowledge.
Efficiency: Streamlined workflows and automation tools help content managers save time and focus on more strategic tasks.
Personalization: Advanced personalization features allow content managers to tailor content to different audience segments, enhancing user engagement.
Analytics: Built-in analytics provide valuable insights into content performance, enabling data-driven decisions.
Collaboration: Kentico supports collaborative work environments, making it easier for teams to work together on content projects.
Our Commitment
By prioritizing the needs of all stakeholders and leveraging tools like Kentico, SilverTech can create websites that not only look good but also function seamlessly for everyone involved. Our approach ensures that content management is straightforward and efficient, empowering our clients to succeed in their digital endeavors. By understanding and addressing the unique challenges and preferences of each client, we tailor our development process to deliver solutions that truly resonate with users and content managers alike.
