SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech's Chief Technology Officer, Derek Barka, Recognized as a 2025 Kentico MVP
3/26/25
Bedford, NH - March 21, 2025 - SilverTech, a leading digital experience agency, is proud to announce that Derek Barka, Chief Technology Officer, has been awarded Kentico Most Valuable Professional (MVP) for 2025. This prestigious recognition highlights Derek's expertise, thought leadership, and contributions to the Kentico community.
The Kentico MVP program recognizes a select group of digital marketing industry professionals worldwide who demonstrate exceptional knowledge of Kentico's digital experience platform and actively contribute to the community through knowledge sharing, innovation, and insights about Xperience by Kentico capabilities and implementations. As an MVP, Derek joins an elite network of experts who influence the future of Kentico digital experience technology.
"This recognition is a testament to Derek's deep expertise and dedication to delivering exceptional digital solutions," said Jeff McPherson, SilverTech's CDO. "His leadership in the industry and commitment to helping organizations maximize their digital experiences through Kentico make him truly deserving of this honor."
With over two decades of experience in digital transformation, web development, custom integrations, and inbound marketing technology, Derek has been instrumental in leading SilverTech's strategy, implementation, and innovation with Kentico solutions. His thought leadership, speaking engagements, and contributions to Kentico's developer and partner communities continue to make a significant impact.
"I'm honored to be recognized as a Kentico MVP," said Derek Barka. "Kentico's platform continues to evolve, offering businesses powerful tools to create seamless, personalized digital experiences. I look forward to collaborating with the MVP community and sharing insights that help businesses succeed."
SilverTech Wins Site of the Year Award
SilverTech received the Kentico Site of the Year 2024 for the award-winning Visit New Hampshire website, developed in collaboration with the State of New Hampshire Travel and Tourism Division. The Visit NH website highlights SilverTech's expertise in designing and implementing digital solutions that enhance accessibility, usability, and engagement for citizens and stakeholders alike. The new site features a newer and faster Kentico platform, Xperience by Kentico, with a creative design and an improved user journey.
For more information about SilverTech's Kentico expertise and digital transformation solutions, visit SilverTech.com
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
