SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Major Growth, Innovation, and New Client Partnerships
3/28/25
2025 is Off to a Great Start!
SilverTech is poised for unprecedented growth and innovation marked by recent award wins, major project launches, and new brand partnerships and more. These milestones reflect SilverTech's unwavering commitment to delivering cutting-edge digital solutions that drive measurable business outcomes for clients across industries. Our team is positioned to collaborate, innovate, and create digital experiences that drive real business impact for our clients.
Award-Winning Digital Excellence
SilverTech continues to set industry standards, earning multiple prestigious awards for its work in website design, digital strategy, web integrations, and customer experience. For the second consecutive year, SilverTech was named Progress Sitefinity Digital Agency of the Year, solidifying our reputation as a top-tier partner in digital transformations.
Additional recent recognitions include:
- MarCom Awards
- w3 Awards
- Cancer Awareness Advertising Award
- Kentico Site of the Year
- Progress and Kentico Projects of the Month
These accolades honor work done for notable clients such as New Hampshire State Parks, New York Proton Center, Forvis Mazars, Visit New Hampshire, Quotient Sciences, and Community West Bank among others.
Celebrating Our Team's Leadership and Expertise
SilverTech's team continues to be recognized for leadership and innovation:
- Jeff McPherson, Chief Digital Officer: Business Excellence Award and New Hampshire 200 honoree
- Anoop Sandhu, Director of Engineering: Named Progress Sitefinity Champion, joining Jeff McPherson and Derek Barka, making SilverTech the only Progress Sitefinity partner with three champions.
- Derek Barka, Chief Technology Officer: Appointed a Kentico MVP
- Game Changer Award Winners, recognized for their outstanding contributions to SilverTech:
- Allyson Couture, Marketing Manager
- Amanda Blais, Digital Content Manager
- Daniel Ethridge, Engineer
Client Success Stories and Major Launches
One of the most rewarding aspects of our work is seeing our clients thrive. SilverTech has partnered with leading brands to launch transformative digital experiences that enhance customer engagement, drive conversions, and streamline operations. Recent major launches include:
- PAR (Psychological Assessment Resources): Redesigned, customer-centric website enhancing user experience
- Community West Bank: Comprehensive digital transformation of online banking services
- Renown Health: Innovative headless CMS platform for faster, more flexible content management
- Starrett: Ecommerce revamp driving increased conversions
- Allison Transmission: Modern, advanced CMS based digital experience
- Associated Grocers of New England: new website and secure member portal
- Port Canaveral: Transition to modern platform for improved content management and user journey
Expanding the Brand Family
SilverTech continues to expand its client portfolio across industries, welcoming new partnerships with:
- National Rural Health Association (NRHA)
- Versant Power
- Independent Bank
- FyterTech
- And many more
These collaborations highlight our ability to adapt and deliver tailored digital solutions that meet the evolving needs of diverse businesses.
Commitment to Community and Leadership Development
SilverTech remains dedicated to supporting leadership and community initiatives, including sponsorships of Leadership New Hampshire (Class of 2025) and the SEE Science Center, just to name a few, underscoring the company's role in fostering innovation and community engagement.
Looking Ahead
A heartfelt thank you to our clients, partners, and incredible team -- you are the reason for SilverTech's success. We are charging ahead with exciting new launches, expanded services to include data and artificial intelligence (AI), brands, partnerships, and award recognitions. Stay tuned for more exciting announcements in the coming months.
