SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech's Anoop Sandhu Named Progress Sitefinity Champion & Developer of the Year
3/26/25
Bedford, NH - March 20, 2025 - SilverTech, an award-winning digital experience agency, proudly announces that Anoop Sandhu, Director of Technology, has been selected as a Progress Sitefinity Champion. In addition to this prestigious recognition, Sandhu has also been named the Progress Sitefinity Developer of the Year for his outstanding contributions to the platform and the development community.
As a Progress Sitefinity Champion, Anoop Sandhu joins an elite group of global technology leaders recognized for their expertise, innovation, inspiration, and commitment to the Sitefinity community. This honor reflects his deep technical acumen and thought leadership in advancing Sitefinity's capabilities to drive impactful digital transformation for SilverTech's clients.
SilverTech Becomes the Only Partner with Three Progress Sitefinity Champions
With this announcement, SilverTech now holds the unique distinction of being the only Progress Sitefinity partner to have three Champions on its team-- Anoop Sandhu, Derek Barka, and Jeff McPherson. This reinforces SilverTech's position as a premium Sitefinity partner and Progress Digital Agency of the Year winner 2 years in a row, underscoring the company's dedication to delivering cutting-edge digital solutions.
"We are incredibly proud of Anoop for this well-deserved recognition," said Jeff McPherson, CDO of SilverTech. "His expertise and innovation have been instrumental in our success with Sitefinity, and having 3 Champions on our team is a testament to the caliber of talent at SilverTech."
Progress Sitefinity Champions are selected based on their technical excellence, thought leadership, and active participation in the Sitefinity community. SilverTech's continued success in this program highlights the company's unwavering commitment to staying at the forefront of digital experience technology.
For more information about SilverTech and its award-winning Sitefinity expertise, visit www.silvertech.com.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
