SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech Wins Major MarCom Awards
11/19/24
Bedford, N.H., Nov 19, 2024 - SilverTech, a national digital experience agency, has been recognized by the MarCom Awards for its work on several projects in 2024. SilverTech’s work on the NH State Parks and Forvis Mazars websites has been named 2024 Gold Winners, a top-tier recognition that honors projects that go above and beyond industry standards, setting a benchmark for excellence in marketing and communications.
Also receiving recognition, the Visit NH and New York Proton Center sites have earned honorable mentions for demonstrating notable creativity, impact, and skill.
The MarCom Awards honor excellence in marketing and communication, recognizing the creativity, hard work, and generosity of industry professionals. Since 2004, this prestigious international competition has celebrated outstanding achievements in print, web, video, and strategic communications. Administered by the Association of Marketing and Communication Professionals (AMCP), entries are evaluated for their innovation, effectiveness, and impact, celebrating the best in marketing strategies, campaigns, and content across industries.
SilverTech’s MarCom achievements signify its dedication to not only meet but exceed client expectations in its strategies and creative execution.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
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