SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech Named Digital Agency of the Year by Progress Sitefinity for Second Consecutive Year
12/11/24
Bedford, NH., Dec 11, 2024-- SilverTech, a fast-growing digital technology company with offices in New Hampshire and Indiana, is proud to announce its recognition as Progress Sitefinity’s Digital Agency of the Year for the second year in a row. SilverTech is the only Sitefinity partner to receive this recognition in all of North America. This prestigious award for 2023 and 2024 honors SilverTech’s outstanding track record of performance, innovation, and collaboration in delivering exceptional solutions that drive customer success, streamline business processes, and enhance technology implementations.
Progress Sitefinity, a global leader in digital experience platforms, awards this distinction to its digital agency partners who go above and beyond in implementing innovative solutions and fostering customer growth. SilverTech’s ongoing commitment to client success and technological excellence has solidified its position as an industry leader.
“SilverTech’s award-winning efforts reflect their commitment to innovation and collaboration, enabling organizations to achieve their digital goals with Sitefinity solutions. This recognition underscores their role as a trusted partner in Progress’s mission to empower businesses with powerful, flexible, and user-friendly technology,” said Amiro Millan, Senior Director, Partnerships at Progress.
Notable Achievements in 2024
In 2024, SilverTech launched major custom Sitefinity projects for high-profile brands, including an unnamed, but well-known, global manufacturer of commercial duty and automatic transmissions. These innovative projects exemplify the agency’s ability to deliver cutting-edge digital solutions tailored to unique business needs.
Adding to the celebration, SilverTech’s Director of Engineering, Anoop Sandhu, has been named Sitefinity’s Developer of the Year. Anoop’s innovative engineering and customizations for clients such as PAR have set a new standard for excellence in website and portal development. His thought leadership, in-depth product insights, and dedication to pushing the boundaries of what’s possible also earned him the esteemed ‘Champion Status,’ a title reserved for Sitefinity’s top performers globally. Sitefinity also announced that Anoop has earned Progress Champion status. SilverTech now employs three, out of 20 total, Progress Champions worldwide.
“We are incredibly honored to receive the Digital Agency of the Year award from Progress Sitefinity for the second consecutive year.” said Erin Presseau, Vice President of Marketing at SilverTech, “This achievement reflects the advanced technical capabilities and insightful digital strategies we bring to the table. By helping our clients personalize and simplify often complex challenges with Sitefinity web and portal solutions, we deliver impactful results that drive their success. We are grateful for our partnership with Progress and their continued recognition of our work. We are especially proud of Anoop Sandhu for his well-deserved recognition as Developer of the Year. His contributions underscore the talent and passion that fuel our accomplishments.”
SilverTech has been a Premium Progress Sitefinity CMS/DXP implementation partner for over ten years. The agency has launched more than forty (40) websites on the Sitefinity CMS platform and holds dozens of Sitefinity certifications. The agency recently relocated to Bedford, NH after outgrowing their previous headquarters in Manchester, NH.
About SilverTech
SilverTech is a full-service digital marketing and technology agency that partners with clients to redefine customer experiences and achieve business growth. From award-winning website development to advanced digital marketing strategies, SilverTech creates solutions that help organizations thrive in an ever-evolving digital landscape. SilverTech works with mid-market and enterprise-level customers in financial services, healthcare, manufacturing, insurance, government, retail and association/non-profit industries. For more information about SilverTech’s award-winning services or recent projects, please visit www.silvertech.com.
About Progress Sitefinity
Progress Sitefinity is a leading digital experience platform that empowers organizations to create, manage, and optimize customer experiences across multiple channels. Through its extensive partner network, Sitefinity drives innovation and customer success on a global scale. You can learn more about Progress Sitefinity at https://www.progress.com/sitefinity-cms.
