SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Updating Your Website with Fresh Content is Crucial
2/16/24
Remember, Content is Still King!
In the fast-paced world of the internet, one adage continues to ring true: "Content is King." This timeless mantra underscores the fundamental importance of high-quality, engaging content in digital marketing strategies. While the phrase has been around for years, its significance remains as strong as ever, especially when it comes to maintaining a successful online presence.
In today's digital landscape, where competition for attention is fierce and search engine algorithms are constantly evolving, the importance of regularly updating your website with fresh content cannot be overstated.
Here's Why:
Fresh Content Boosts Search Engine Rankings: Search engines like Google prioritize websites that consistently provide new, valuable content to users. By updating your website regularly with fresh blog posts, articles, product updates, and multimedia content, you are signaling to search engines that your website is active, relevant, and worthy of higher rankings in search results.
Keeps Your Audience Engaged: In an era where attention spans are shorter than ever, it's essential to keep your audience engaged and coming back for more. Regularly updating your website with new content gives visitors a reason to return, increasing the likelihood of repeat visits and fostering a loyal following.
Showcases Your Expertise: Your website reflects your brand and expertise. By consistently publishing updated content, you can showcase your knowledge, stay current with industry trends, and position yourself as a thought leader in your field. This not only enhances your credibility but also builds trust with your audience.
Helps You Stay Relevant: The digital landscape is constantly evolving with new trends, technologies, and developments emerging all the time. By regularly updating your website with fresh content, you demonstrate that your business is proactive, adaptive, and responsive to changes in your industry, helping you stay ahead of the curve.
In conclusion, updating your website with fresh content is not just good practice; it is essential for maintaining a competitive edge in today's digital world. By remembering that "content is still king," you can ensure that your website remains visible, engaging, and relevant to your target audience. So, don't underestimate the power of regularly refreshing your website with valuable, high-quality content—it could be the key to your online success!
SilverTech can help serve content that converts. We help clients reach their digital goals with content strategies that serve your users with the information and content they are looking for. Contact us today to get started!
