TEXANS CREDIT UNION
Services we provide:
- Discovery
- UX experience & engagement
- UI design
- Website development
- Hosting & managed services
- KuberaDX on Sitefinity CMS
About Texans Credit Union
Texans Credit Union, based in Richardson, Texas, provides a full suite of financial products and services to over 120,000 members. The credit union serves members in eleven branches and via its busiest branch, its website. The credit union manages over $2 billion in assets and strives for complete member satisfaction.
The Challenge
Texans Credit Union recognized the need to upgrade its digital presence to better serve its members. Partnering with SilverTech to revamp their digital experience, they aimed to address pain points such as inefficient functionality and confusing site navigation. Learn about their goals for the new site and the solution implemented to create a seamless modern, intuitive online experience.
The Solution
After careful consideration of multiple Content Mangement platforms, Texans chose SilverTech’s KuberaDX SaaS (Software as a Service) solution for their new website. KuberaDX allowed Texans to leverage a fully branded, intuitive content management system that was pre-configured and customized to their members’ needs. KuberaDX is a turn-key website platform, built on the Progress Sitefinity Digital Experience Platform, that is easy to use, built specifically for financial institutions, is scalable and future-proofed. Texans saved time and money by using Kubera’s OOTB fully customizable interface, while giving its members a modern digital experience. Built on an enterprise-level .NET platform, the new website can evolve with technology and market expectations.
Features of the New Site:
- Alerts Module
- FAQ Module
- Membership Online Forms
- Financial Education Center
- Product Comparison Cards and Tables
- Branch Locator Module
- Team Member Module
- Rates Module & Rates Tables
- Icon Callouts
- Drag and Drop Editing
- More
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RESULTS
Increasing Website Conversions: Best Practices
8/1/24
What Does a Website Conversion Rate Tell You?
A website conversion rate reflects the performance and effectiveness of a website’s user experience. A website must be built in a way that caters to an audience’s preferences and goals during each session. Factors like the amount of time it takes to complete a task, the simplicity of the steps involved, and the accessibility of relevant information affect the ease-of-completion, and therefore, conversion rates.
Tips for an Optimal Conversion Rate
- Improve site organization – Make sure people are finding what they need. If users are unable to efficiently find information on a website, they are less likely to stick around to try and figure it out. At least 89% of users will shop with a competitor after poor user experience. Maintaining clear and organized navigation to link text, buttons, and menus creates an easier experience for users to find the information they need.
- Optimize paths to conversion – Strong Calls to Action (CTAs) guide user behavior and drive action on a website. The clarity of instructions such as “Buy Now” and “Read it Here” will help users understand exactly what they should do next and reduces hesitation and confusion. For increasing conversion rates, its best to place CTAs in obvious areas of a webpage, such as above the fold.
- Create a personalized experience – Curate a user experience with relevant content that appeals to users. It’s no surprise that people want to spend more time on a website that is tailored to them. Greater personalization extends site visit time and builds trust so users will want to keep coming back to the website.
- Stay in the know – There are multiple conversion rate metrics you can use to measure your goals including Click-Through Rate (CTR), Cost Per Conversion (CPC), Average Time on Site, and Bounce Rate. It’s important to maintain necessary tracking to ensure your site is optimized and converting well. Some web analytics tracking resources include Google Analytics and Google Tag Manager. These tools make it easier to define and track key metrics such as conversion goals and KPIs (Key Performance Indicators).
As an established digital agency SilverTech is well prepared to help you reach your conversion goals. When it comes to website organization and navigation our team of strategists are experts. We get to know your brand and implement personalization to create a better user experience. By using web analytics and tracking, our strategists can help you drive results and stay on track.
