TEXANS CREDIT UNION
Services we provide:
- Discovery
- UX experience & engagement
- UI design
- Website development
- Hosting & managed services
- KuberaDX on Sitefinity CMS
About Texans Credit Union
Texans Credit Union, based in Richardson, Texas, provides a full suite of financial products and services to over 120,000 members. The credit union serves members in eleven branches and via its busiest branch, its website. The credit union manages over $2 billion in assets and strives for complete member satisfaction.
The Challenge
Texans Credit Union recognized the need to upgrade its digital presence to better serve its members. Partnering with SilverTech to revamp their digital experience, they aimed to address pain points such as inefficient functionality and confusing site navigation. Learn about their goals for the new site and the solution implemented to create a seamless modern, intuitive online experience.
The Solution
After careful consideration of multiple Content Mangement platforms, Texans chose SilverTech’s KuberaDX SaaS (Software as a Service) solution for their new website. KuberaDX allowed Texans to leverage a fully branded, intuitive content management system that was pre-configured and customized to their members’ needs. KuberaDX is a turn-key website platform, built on the Progress Sitefinity Digital Experience Platform, that is easy to use, built specifically for financial institutions, is scalable and future-proofed. Texans saved time and money by using Kubera’s OOTB fully customizable interface, while giving its members a modern digital experience. Built on an enterprise-level .NET platform, the new website can evolve with technology and market expectations.
Features of the New Site:
- Alerts Module
- FAQ Module
- Membership Online Forms
- Financial Education Center
- Product Comparison Cards and Tables
- Branch Locator Module
- Team Member Module
- Rates Module & Rates Tables
- Icon Callouts
- Drag and Drop Editing
- More
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RESULTS
Level Up Your Ad Game: Meta Features to Customize Your Campaigns
11/13/24
Meta, like most social media platforms are always making updates and changing up the game by offering advertisers new tools to refine their campaigns and achieve better results. Let's dive into some of the latest features that can help you customize your Facebook and Instagram ads in order to better captivate your target audience.
Enhanced Ad Customization
- Dynamic Creative Optimization (DCO): This dynamic feature enables advertisers more flexibility with their creative and could increase efficiency for design. By creating multiple variations of your ad creative, including images, headlines, and descriptions, Meta's AI will automatically test different combinations to determine the most effective version for your audience.
Creative Setup
- Site Links: Create sitelinks to highlight additional pages within your ad. These additional links appear below your main ad copy, directing users to specific pages of your website. This can help you drive more traffic to desired content and increase conversions.
Advantage+ Creative
- Visual Improvements: Meta's AI can automatically adjust the aspect ratio of your ad images and videos to fit different placements and screen sizes, ensuring optimal visual quality across devices.
- Text Improvements: Meta's AI can dynamically adjust the placement of your primary text, headline, and description to optimize performance. By testing different text combinations, the AI can deliver highly personalized messages to each user.
By leveraging these Meta features, you can create more engaging and effective ad campaigns. Remember to test and iterate to find the best strategies for your business.
Do you have any questions about these new Meta features or want to discuss how to implement them in your campaigns? Contact us today!
