AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
How Can Digital Agencies Help With Merger and Acquisition Success?
8/13/24
The Value of Digital Agencies in Mergers and Acquisitions (M&A) Success
An expert digital agency can bring a unique perspective and skill set to a pending or post M&A process. These partners can work with marketing leaders to help navigate the complexities of merging or reimagining digital identities, marketing strategies, websites, data, tracking and KPIs, ad campaigns and much more. The goal with engaging a digital partner in this process is to retain optimal customer/member experiences (and I would argue, also maintain employee sanity!) through what can be a tangled process when you merge two brands/cultures.
Here's How a Digital Agency Can Help During This Process:
Brand Consolidation and Identity
- Working with client stakeholders to develop a unified brand identity that resonates with the combined customer base.
- Creating a plan to deliver a consistent identity across all digital touchpoints.
- Conducting brand audits and gap analysis to identify areas for improvement.
Website and Digital Asset Management
- Consolidating websites and content management technology into a cohesive digital experience.
- Migrating content and data efficiently while preserving critical information.
- Optimizing website performance and user experience to ensure a seamless transition for customers.
- Implementing a robust digital asset management (DAM) system to centralize and manage all digital assets.
- Implementing Google Analytics 4 (GA4) to track website performance and user behavior.
- Establishing key performance indicators (KPIs) to measure ongoing brand awareness and success of the merger.
Technology Assessment and Integration
- Assessing the existing technology infrastructure and identifying areas for improvement.
- Selecting and implementing the right CMS platform to support the combined organization's needs.
- Integrating disparate systems and data sources to create a unified view of the customer.
- Ensuring compliance with industry regulations and security standards.
- Training both teams on new technology adaptations.
Customer Experience (CX) Optimization
- Conducting thorough customer journey mapping to identify pain points and opportunities for improvement.
- Personalizing the customer experience based on individual preferences and behaviors.
- Implementing advanced analytics to track customer interactions and measure the impact of changes.
- Leveraging data insights to drive continuous improvement and innovation.
- Creating customer-facing interactive tools that onboard new customers and show value of the newly combined organization.
Web and Hosting Security
- Conducting thorough security assessments of existing platforms.
- Ensuring compliance with data privacy regulations (e.g., GDPR, CCPA).
- Auditing and addressing WCAG ADA accessibility and site performance.
- Implementing disaster recovery and business continuity plans.
Communication - Internal and External
- Providing training and support to employees and customers throughout the transition.
- Communicating the benefits of the merger and the new digital experience to customers.
By partnering with an experienced, trust-worthy digital agency, a well-executed digital transformation can strengthen the combined organization's brand, increase customer loyalty, and drive long-term growth.
If you’d like more information on how SilverTech has helped organizations through a merger or acquisition, please contact us and we’d be happy to share them with you.
