Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
How SilverTech Can Implement Xperience by Kentico's Newest Updates
By: Derek Barka | 11/20/24
Kentico has unveiled exciting enhancements to Xperience by Kentico, Kentico’s digital experience platform (DXP). The new capabilities include built-in multi-factor authentication and email microchannels as well as improvements to the Content hub. These changes aim to provide marketers and developers with improved functionality, enhanced flexibility, and tools to elevate customer engagement. Here's a breakdown of the highlights and how SilverTech, a Kentico Gold Partner, can help businesses implement these enhancements effectively.
Key Updates
- Built-in Multi-Factor Authentication (MFA): Kentico has officially integrated built-in MFA capabilities, improving security across platforms. Strengthened security measures to protect sensitive user data with out-of-the-box MFA, ensuring compliance with modern security standards.
- Microchannel Support for Email Campaigns: Building on the previously introduced microchannel functionality, Kentico now supports email microchannels. This feature allows marketers to segment their email campaigns by sending domains. By leveraging separate subdomains for transactional and marketing emails, businesses can improve deliverability and reputation management. Enhanced communication options allow users to streamline email marketing workflows, enabling businesses to manage segmented campaigns with greater precision. This addition is available across all licensing tiers, making it accessible to users.
- Multi-Content Type Selector: This new feature allows marketers to select and reuse content items of different types without requiring shared schemas. It simplifies workflows and boosts flexibility in content management. Developers can implement this feature efficiently using new code interfaces, making it adaptable to complex use cases. Part two of these improvements will happen in the November refresh.
- Performance and Usability Improvements:
- Content Hub Enhancements: Improved asset upload processes and speeds, making content management smoother and more efficient for marketing teams.
- Developer Efficiencies: Updates in the architecture and tools enable better customization and scalability, with Kentico now leveraging .NET 8 for optimal performance.
- Headless Capabilities: Additional refinements to content modeling for headless channels, supporting modern frameworks like Next.js and mobile applications.
These updates reflect Kentico's commitment to staying at the forefront of digital experience management, providing tools to optimize marketing efforts and streamline development processes.
How SilverTech Can Help
SilverTech, known for its deep expertise in digital transformation, offers tailored solutions to leverage these updates for your business goals. Here’s how SilverTech ensures seamless integration:
- Strategic Planning: Whether you’re upgrading from Kentico 13 or integrating new features, SilverTech develops a robust migration and implementation roadmap to minimize disruptions and maximize ROI.
- Customization and Integration: SilverTech specializes in tailoring Kentico’s hybrid headless framework to meet specific business needs, including advanced API integrations for omnichannel delivery.
- Training and Support: Post-implementation, SilverTech provides training for teams and ongoing technical support to ensure businesses fully utilize the new Xperience by Kentico features.
Why Choose Xperience by Kentico and SilverTech?
Xperience by Kentico is a cost-effective, unified DXP that caters to both web-first and headless needs, making it ideal for organizations looking to modernize their digital strategy. Combined with SilverTech’s expertise, businesses can unlock the platform’s full potential, achieving improved customer engagement and operational efficiency.
To learn more about implementing Xperience by Kentico or upgrading your current solution, reach out to SilverTech today!
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