Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
SilverTech Receives Honorable Mention in the Kentico Website of the Year Awards
2/23/24
MANCHESTER, N.H., Feb 23, 2024 -- SilverTech, a national digital experience agency, is thrilled to announce that their exceptional work on the new Forvis website has been recognized with an honorable mention in the prestigious Kentico Website of the Year Awards.
The Kentico Website of the Year Awards celebrates the most creative, innovative, and outstanding websites built on the Kentico platform. Kentico selects three groundbreaking websites in each category from the numerous submissions. SilverTech’s collaboration with Forvis has stood out among the fierce competition, earning them an honorable mention in the financial services category.
The Forvis website project is a testament to SilverTech’s commitment to delivering cutting-edge digital solutions that drive results. By leveraging their expertise in web development, SilverTech created a website that not only meets Forvis’s unique needs but also provides an exceptional user experience for visitors.
“We are incredibly proud to receive this recognition in the Kentico Website of the Year Awards for our work on the Forvis website,” Jeff McPherson, CDO of SilverTech. “This recognition highlights the talent and dedication of our team, as well as our commitment to delivering innovative digital solutions with real results for our clients.”
The new Forvis website showcases SilverTech’s ability to blend creativity with technical expertise to create a seamless digital experience. With a focus on user-centric design and functionality, the website provides visitors with easy access to information, intuitive navigation, and engaging content that effectively communicates Forvis’s brand.
SilverTech’s honorable mention in the Kentico Website of the Year Awards reflects its commitment to excellence and innovation in the digital space. As they continue to push the boundaries of what is possible, SilverTech remains dedicated to helping their clients succeed in an ever-evolving digital landscape.
SilverTech's Partnership with Kentico
SilverTech has been a leading Kentico gold partner for over 15 years with advanced expertise in Kentico. SilverTech experts have developed and launched 135+ websites using the Kentico platform. They have dozens of certified developers and marketers with years of experience on the Kentico digital experience platform. SilverTech has won numerous Kentico awards in the past decade including Site of the Year Winner, Site of the Year Finalist, and many Website of the Month awards.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
Media Contact
Erin Presseau
VP of Marketing
603-669-6600
