Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
SilverTech Named Digital Agency of the Year by Progress Sitefinity for Second Consecutive Year
12/11/24
Bedford, NH., Dec 11, 2024-- SilverTech, a fast-growing digital technology company with offices in New Hampshire and Indiana, is proud to announce its recognition as Progress Sitefinity’s Digital Agency of the Year for the second year in a row. SilverTech is the only partner to receive this recognition in all of North America. This prestigious award for 2023 and 2024 honors SilverTech’s outstanding track record of performance, innovation, and collaboration in delivering exceptional solutions that drive customer success, streamline business processes, and enhance technology implementations.
Progress Sitefinity, a global leader in digital experience platforms, awards this distinction to its digital agency partners who go above and beyond in implementing innovative solutions and fostering customer growth. SilverTech’s ongoing commitment to client success and technological excellence has solidified its position as an industry leader.
“SilverTech’s award-winning efforts reflect their commitment to innovation and collaboration, enabling organizations to achieve their digital goals with Sitefinity solutions. This recognition underscores their role as a trusted partner in Progress’s mission to empower businesses with powerful, flexible, and user-friendly technology,” said Amiro Millan, Senior Director, Partnerships at Progress.
Notable Achievements in 2024
In 2024, SilverTech launched major custom Sitefinity projects for high-profile brands, including an unnamed, but well-known, global manufacturer of commercial duty and automatic transmissions. These innovative projects exemplify the agency’s ability to deliver cutting-edge digital solutions tailored to unique business needs.
Adding to the celebration, SilverTech’s Director of Engineering, Anoop Sandhu, has been named Sitefinity’s Developer of the Year. Anoop’s innovative engineering and customizations for clients such as PAR have set a new standard for excellence in website and portal development. His thought leadership, in-depth product insights, and dedication to pushing the boundaries of what’s possible also earned him the esteemed ‘Champion Status,’ a title reserved for Sitefinity’s top performers globally. Sitefinity also announced that Anoop has earned Progress Champion status. SilverTech now employs three, out of 20 total, Progress Champions worldwide.
“We are incredibly honored to receive the Digital Agency of the Year award from Progress Sitefinity for the second consecutive year.” said Erin Presseau, Vice President of Marketing at SilverTech, “This achievement reflects the advanced technical capabilities and insightful digital strategies we bring to the table. By helping our clients personalize and simplify often complex challenges with Sitefinity web and portal solutions, we deliver impactful results that drive their success. We are grateful for our partnership with Progress and their continued recognition of our work. We are especially proud of Anoop Sandhu for his well-deserved recognition as Developer of the Year. His contributions underscore the talent and passion that fuel our accomplishments.”
SilverTech has been a Premium Progress Sitefinity CMS/DXP implementation partner for over ten years. The agency has launched more than forty (40) websites on the Sitefinity CMS platform and holds dozens of Sitefinity certifications. The agency recently relocated to Bedford, NH after outgrowing their previous headquarters in Manchester, NH.
About SilverTech
SilverTech is a full-service digital marketing and technology agency that partners with clients to redefine customer experiences and achieve business growth. From award-winning website development to advanced digital marketing strategies, SilverTech creates solutions that help organizations thrive in an ever-evolving digital landscape. SilverTech works with mid-market and enterprise-level customers in financial services, healthcare, manufacturing, insurance, government, retail and association/non-profit industries. For more information about SilverTech’s award-winning services or recent projects, please visit www.silvertech.com.
About Progress Sitefinity
Progress Sitefinity is a leading digital experience platform that empowers organizations to create, manage, and optimize customer experiences across multiple channels. Through its extensive partner network, Sitefinity drives innovation and customer success on a global scale. You can learn more about Progress Sitefinity at https://www.progress.com/sitefinity-cms.
