Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
Why SilverTech is the Right Partner When Upgrading Your Website to Xperience by Kentico
By: Erin Presseau | 8/15/24
In today’s fast-paced digital landscape, your website is more than just an online presence—it’s the cornerstone of your brand’s interaction with your audience. As marketing leaders, you know that the right platform can elevate your strategy and transform user experiences. That’s where Xperience by Kentico comes in. But choosing the right partner to guide your upgrade is just as critical. Here’s why SilverTech is the best Kentico partner to help you take your website strategy and experience to the next level.
1. Unmatched Expertise in Kentico Solutions
SilverTech isn’t just another digital agency; we are a certified Kentico Gold Partner with a proven track record of delivering exceptional digital experiences. Our team has deep expertise in Kentico’s products enabling us to leverage the platform’s full potential for your business. With numerous successful projects under our belt, we understand the intricacies of Kentico’s tools and can tailor them to meet your specific needs.
2. Holistic Digital Strategy
Upgrading to Xperience by Kentico isn’t just a technical upgrade—it’s a strategic one. SilverTech takes a holistic approach to your digital strategy, ensuring that every aspect of your website aligns with your broader business goals. We don’t just focus on the technology; we ensure that the upgrade integrates seamlessly with your marketing strategy, enhances customer engagement, and drives measurable results. From content management to e-commerce and customer journey mapping, we help you maximize the value of every feature Kentico offers.
3. Proven Success with Enterprise Clients
Our experience with enterprise-level clients sets us apart. We’ve partnered with a wide range of industries, from healthcare to finance to higher education, delivering scalable and robust solutions that drive business growth. These successful partnerships demonstrate our ability to handle complex projects and deliver high-quality results on time and within budget.
4. Commitment to Innovation and Continuous Improvement
SilverTech stays ahead of the curve by continually embracing the latest digital trends and technologies. We’re committed to innovation, which means that when you partner with us, you’re not just getting a solution for today—you’re getting a partner who will help you stay ahead of tomorrow’s challenges. Our team continuously updates their skills and knowledge to ensure that your Kentico Xperience upgrade leverages the latest features and best practices.
5. A Client-Centric Approach
We believe that our clients are at the heart of everything we do. We take the time to understand your unique challenges, goals, and vision. Our collaborative approach ensures that your project is not just another upgrade but a transformation that aligns with your brand and engages your audience. We pride ourselves on our ability to build long-term relationships with our clients, offering ongoing support and partnership long after the initial project is completed.
6. Award-Winning Design and User Experience
Great technology should be complemented by great design. SilverTech is known for our award-winning design capabilities, creating visually stunning and user-friendly websites that not only look good but perform exceptionally well. We understand that user experience is key to a successful digital strategy, and we focus on creating designs that enhance usability, accessibility, and engagement.
7. Data-Driven Insights and Analytics
SilverTech understands the importance of data in driving business decisions. Our approach to upgrading your website experience with Xperience by Kentico is grounded in data-driven insights. We help you harness the power of analytics to understand user behavior, measure performance, and optimize your website for continuous improvement. This ensures that your website is not just a static tool but a dynamic asset that evolves with your business.
When choosing a Kentico partner to work on upgrading your website strategy, it's important to consider the level of experience and proficiency with Xperience by Kentico. SilverTech offers proven expertise, a client-centric approach, and a commitment to innovation, making us a great choice for marketing leaders looking to elevate their digital presence. Partner with SilverTech, and let us help you transform your website into a powerful tool that drives your business forward.
Contact us to learn more or to take the next step in your digital maturity.
