Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
Updating Your Website with Fresh Content is Crucial
2/16/24
Remember, Content is Still King!
In the fast-paced world of the internet, one adage continues to ring true: "Content is King." This timeless mantra underscores the fundamental importance of high-quality, engaging content in digital marketing strategies. While the phrase has been around for years, its significance remains as strong as ever, especially when it comes to maintaining a successful online presence.
In today's digital landscape, where competition for attention is fierce and search engine algorithms are constantly evolving, the importance of regularly updating your website with fresh content cannot be overstated.
Here's Why:
Fresh Content Boosts Search Engine Rankings: Search engines like Google prioritize websites that consistently provide new, valuable content to users. By updating your website regularly with fresh blog posts, articles, product updates, and multimedia content, you are signaling to search engines that your website is active, relevant, and worthy of higher rankings in search results.
Keeps Your Audience Engaged: In an era where attention spans are shorter than ever, it's essential to keep your audience engaged and coming back for more. Regularly updating your website with new content gives visitors a reason to return, increasing the likelihood of repeat visits and fostering a loyal following.
Showcases Your Expertise: Your website reflects your brand and expertise. By consistently publishing updated content, you can showcase your knowledge, stay current with industry trends, and position yourself as a thought leader in your field. This not only enhances your credibility but also builds trust with your audience.
Helps You Stay Relevant: The digital landscape is constantly evolving with new trends, technologies, and developments emerging all the time. By regularly updating your website with fresh content, you demonstrate that your business is proactive, adaptive, and responsive to changes in your industry, helping you stay ahead of the curve.
In conclusion, updating your website with fresh content is not just good practice; it is essential for maintaining a competitive edge in today's digital world. By remembering that "content is still king," you can ensure that your website remains visible, engaging, and relevant to your target audience. So, don't underestimate the power of regularly refreshing your website with valuable, high-quality content—it could be the key to your online success!
SilverTech can help serve content that converts. We help clients reach their digital goals with content strategies that serve your users with the information and content they are looking for. Contact us today to get started!
