SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
How SilverTech Can Implement Xperience by Kentico's Newest Updates
11/20/24
Kentico has unveiled exciting enhancements to Xperience by Kentico, Kentico’s digital experience platform (DXP). The new capabilities include built-in multi-factor authentication and email microchannels as well as improvements to the Content hub. These changes aim to provide marketers and developers with improved functionality, enhanced flexibility, and tools to elevate customer engagement. Here's a breakdown of the highlights and how SilverTech, a Kentico Gold Partner, can help businesses implement these enhancements effectively.
Key Updates
- Built-in Multi-Factor Authentication (MFA): Kentico has officially integrated built-in MFA capabilities, improving security across platforms. Strengthened security measures to protect sensitive user data with out-of-the-box MFA, ensuring compliance with modern security standards.
- Microchannel Support for Email Campaigns: Building on the previously introduced microchannel functionality, Kentico now supports email microchannels. This feature allows marketers to segment their email campaigns by sending domains. By leveraging separate subdomains for transactional and marketing emails, businesses can improve deliverability and reputation management. Enhanced communication options allow users to streamline email marketing workflows, enabling businesses to manage segmented campaigns with greater precision. This addition is available across all licensing tiers, making it accessible to users.
- Multi-Content Type Selector: This new feature allows marketers to select and reuse content items of different types without requiring shared schemas. It simplifies workflows and boosts flexibility in content management. Developers can implement this feature efficiently using new code interfaces, making it adaptable to complex use cases. Part two of these improvements will happen in the November refresh.
- Performance and Usability Improvements:
- Content Hub Enhancements: Improved asset upload processes and speeds, making content management smoother and more efficient for marketing teams.
- Developer Efficiencies: Updates in the architecture and tools enable better customization and scalability, with Kentico now leveraging .NET 8 for optimal performance.
- Headless Capabilities: Additional refinements to content modeling for headless channels, supporting modern frameworks like Next.js and mobile applications.
These updates reflect Kentico's commitment to staying at the forefront of digital experience management, providing tools to optimize marketing efforts and streamline development processes.
How SilverTech Can Help
SilverTech, known for its deep expertise in digital transformation, offers tailored solutions to leverage these updates for your business goals. Here’s how SilverTech ensures seamless integration:
- Strategic Planning: Whether you’re upgrading from Kentico 13 or integrating new features, SilverTech develops a robust migration and implementation roadmap to minimize disruptions and maximize ROI.
- Customization and Integration: SilverTech specializes in tailoring Kentico’s hybrid headless framework to meet specific business needs, including advanced API integrations for omnichannel delivery.
- Training and Support: Post-implementation, SilverTech provides training for teams and ongoing technical support to ensure businesses fully utilize the new Xperience by Kentico features.
Why Choose Xperience by Kentico and SilverTech?
Xperience by Kentico is a cost-effective, unified DXP that caters to both web-first and headless needs, making it ideal for organizations looking to modernize their digital strategy. Combined with SilverTech’s expertise, businesses can unlock the platform’s full potential, achieving improved customer engagement and operational efficiency.
To learn more about implementing Xperience by Kentico or upgrading your current solution, reach out to SilverTech today!
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Kentico