SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech Receives Honorable Mention in the Kentico Website of the Year Awards
2/23/24
MANCHESTER, N.H., Feb 23, 2024 -- SilverTech, a national digital experience agency, is thrilled to announce that their exceptional work on the new Forvis website has been recognized with an honorable mention in the prestigious Kentico Website of the Year Awards.
The Kentico Website of the Year Awards celebrates the most creative, innovative, and outstanding websites built on the Kentico platform. Kentico selects three groundbreaking websites in each category from the numerous submissions. SilverTech’s collaboration with Forvis has stood out among the fierce competition, earning them an honorable mention in the financial services category.
The Forvis website project is a testament to SilverTech’s commitment to delivering cutting-edge digital solutions that drive results. By leveraging their expertise in web development, SilverTech created a website that not only meets Forvis’s unique needs but also provides an exceptional user experience for visitors.
“We are incredibly proud to receive this recognition in the Kentico Website of the Year Awards for our work on the Forvis website,” Jeff McPherson, CDO of SilverTech. “This recognition highlights the talent and dedication of our team, as well as our commitment to delivering innovative digital solutions with real results for our clients.”
The new Forvis website showcases SilverTech’s ability to blend creativity with technical expertise to create a seamless digital experience. With a focus on user-centric design and functionality, the website provides visitors with easy access to information, intuitive navigation, and engaging content that effectively communicates Forvis’s brand.
SilverTech’s honorable mention in the Kentico Website of the Year Awards reflects its commitment to excellence and innovation in the digital space. As they continue to push the boundaries of what is possible, SilverTech remains dedicated to helping their clients succeed in an ever-evolving digital landscape.
SilverTech's Partnership with Kentico
SilverTech has been a leading Kentico gold partner for over 15 years with advanced expertise in Kentico. SilverTech experts have developed and launched 135+ websites using the Kentico platform. They have dozens of certified developers and marketers with years of experience on the Kentico digital experience platform. SilverTech has won numerous Kentico awards in the past decade including Site of the Year Winner, Site of the Year Finalist, and many Website of the Month awards.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
Media Contact
Erin Presseau
VP of Marketing
603-669-6600
