SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech CTO Shares Insights on Xperience by Kentico's Workspaces Features
By: Derek Barka | 1/8/25
SilverTech works in a lot of regulated industries like financial services, public utilities, and government and website governance is frequently a hot topic. As a Kentico partner, we got notice of Xperience by Kentico’s (XbyK) latest features in the December release, and I was excited about how easy it can make content governance with Workspaces.
Workspaces serve as role-based views within your content management system, allowing you to tailor access and functionality for different users. You can create as many workspaces as you want and apply different roles and permissions to those workspaces. When users log into XbyK, they only see the workspaces and corresponding content their assigned role permits them to access.
In the case of a bank or credit union, for example, they have lots of subject matter experts that need access to website content but should only be accessing that specific content. For example, a Community Outreach Manager should only have access to community content, or the Small Business Product owner should only have access to Small Business Content.
Most web content management platforms do allow you to limit access to certain folders or even content types like Rates, or Branch Locations, but that can become a permission management nightmare and force content admins into creating complicated folder hierarchies in order to enforce permissions. Content should be organized in a logical and semantic manner that makes sense for the content’s purpose and not based on permissions.
Workspaces allow users to organize the content logically and then grant access to it by assigning it to a workspace. Now, all content can be organized logically and in the same manner, but content editors are only seeing the content that is in their workspace.
Kentico has also made it really easy to move content from one workspace to another. This is key because, unfortunately, permissions change or content governance plans are not finalized before development starts. This way, the developers can begin building out the site logically and governance can be applied as content is added to the system.
I will say that I was disappointed that a content item can only live in one workspace. I do see use cases where a content item may need to exist in multiple workspaces. However, that’s not a showstopper and our Kentico developers can certainly work around that by adding distinct roles to different workspaces. I also made sure to let the XbyK Team know so hopefully we’ll see that in a release soon – that’s the beauty of monthly release cycles!
